BEST PRACTICES
How Brands Can Leverage Social Curation
THE SITUATION
THE SITUATION
“Social destination management”
My Brand
WHAT DO BRANDS WANT?
Audience Participation
Control
Filter out Noise
Leverage WOMM
Real-Time Content
Inspire their audience
WHAT DO BRANDS WANT?
THE NEXT EVOLUTION
My Brand
BEST PRACTICES
Events
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MADONNA
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TED
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MISSION IMPOSSIBLE 4 MOVIE LAUNCH
BEST PRACTICES
Multi-Channel Integration
PURINA
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NEW YORK GIANTS
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PATAGONIA
BEST PRACTICES
Social “Hubs”
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Olympics Social Hub
NBC SPORTS & GE
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US Open Social Hub
TAYLORMADE
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OSCARS AND E! ENTERTAINMENT
BEST PRACTICES
Conversation Starters & Everyday Fun
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PEPSI
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IOC OLYMPIC PROJECT
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IOC OLYMPIC PROJECT
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VICTORIA’S SECRET
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Experiment!You don’t have to “get social exactly right” – just get in the game and try different solutions1.Capture the Relevant ConversationsTechnology can now automate social curation – aggregate, filter, curate and display the best social conversations2.
KEY TAKEAWAYS
Build Participatory ExperiencesYour audience wants to participate with your brand – give them that opportunity
3.Integrate Those ExperiencesLeverage your paid and owned media to drive the most possible earned media
4.