case study: best practices on how brands can leverage social curation
DESCRIPTION
socialcurationsummitTRANSCRIPT
BEST PRACTICES
How Brands Can Leverage Social Curation
THE SITUATION
THE SITUATION
“Social destination management”
My Brand
WHAT DO BRANDS WANT?
Audience Participation
Control
Filter out Noise
Leverage WOMM
Real-Time Content
Inspire their audience
WHAT DO BRANDS WANT?
THE NEXT EVOLUTION
My Brand
BEST PRACTICES
Events
April 8, 2023 8
MADONNA
April 8, 2023 9
TED
April 8, 2023 10
MISSION IMPOSSIBLE 4 MOVIE LAUNCH
BEST PRACTICES
Multi-Channel Integration
PURINA
April 8, 2023 13
NEW YORK GIANTS
April 8, 2023 14
PATAGONIA
BEST PRACTICES
Social “Hubs”
04/08/2023 16
Olympics Social Hub
NBC SPORTS & GE
04/08/2023 17
US Open Social Hub
TAYLORMADE
18
OSCARS AND E! ENTERTAINMENT
BEST PRACTICES
Conversation Starters & Everyday Fun
April 8, 2023 20
PEPSI
21
IOC OLYMPIC PROJECT
April 8, 2023
22
IOC OLYMPIC PROJECT
April 8, 2023
VICTORIA’S SECRET
04/08/2023 24
Experiment!You don’t have to “get social exactly right” – just get in the game and try different solutions1.Capture the Relevant ConversationsTechnology can now automate social curation – aggregate, filter, curate and display the best social conversations2.
KEY TAKEAWAYS
Build Participatory ExperiencesYour audience wants to participate with your brand – give them that opportunity
3.Integrate Those ExperiencesLeverage your paid and owned media to drive the most possible earned media
4.
