Download - Case Study on BMW
Approach Understand Deliver Invite
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HEADQUATERS LOCATED IN GERMANY
FOUNDED IN 1910 By AUGUST HORSH
HEADQUATERS LOCATED IN GERMANY
+ WHAT IS THE STORY BEHIND ITS 4-WHEELED LOGO?
Its merging with the following three Reputed Companies-
1.HORSH 2.DAMPF-KRAFT-WAGEN 3.WANDERERAnd together they formed a AUTO UNION.
WHAT DOES THE ABOVE TAGLINE SIGNIFY???
PROGRESS THROUGH TECHNOLOGY
AUDI CARS DIFFERENT MODELS
FACTORS DIFFERENTIATING AUDI FROM ITS COMPETITORS
ITS
REPOSITIONING
S
TRATEGY
AUDI’S SPORTINESS
WAS ANOTHER DIFFRENTIATING FACTOR
THE AUDI WAY
APPROACHUNDERSTANDDELIVER INVITE
AUDI FOLLOWS THE MODERN CUSTOMER-ORIENTED ORGANIZATION CHART
AND
THEIR
LIFETIME
VALUE
AUDI’S
INCREASE IN-
ADVERTISINGOne of AUDI’S Biggest strengthThe next slide shows us one of the latest Ad’s by AUDI
SUMMMARY• History of AUDI• Story Behind the 4-wheeled logo• Life Cycle• Meaning of Tagline• Audi Different Models• Factors Differentiating AUDI• Its Customers and lifetime Value• Advertisement
DISCLAIMERCreated by MAYANK DHIRASARIA,NIT SILCHAR during a marketing internship under Prof. Sameer Mathur,IIM Lucknow.