Rebtel, a leading Stockholm-based app company, incorporated social media as an

integral part of their customer engagement strategy. At the onset, the company formed a

dedicated team to manage, monitor and engage in social conversations. As the program

took o�, the team realized they needed a tool to organize, quantify and amplify their

e�orts. Rebtel tapped Sprout to carry on the conversation and regularly pull reports to

highlight big wins.

CASE STUDY

Rebtel Relies on Sprout Analytics to Track Performance, Merchandize Results

sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

Quick Facts

HeadquartersStockholm, Sweden

sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

Users Worldwide

23M+

International Call Destinations

196

Social Media Team Members

3

To build on their strong strategy and the dedicated human

muscle behind social, Rebtel focused their team and e�orts

around a few key social business objectives:

• Track conversations: Design a brand story that not only promotes Rebtel

products and services, but encourages repeat conversations.

• Access data: Monitor real-time social performance data that can provide

insight into the online behaviors of current and potential customers.

• Merchandize success: Present colleagues and leadership with integrated

results that build credibility for their entire social strategy.

A Data-Driven Approach to Social

Rebtel’s social team relies heavily on Sprout’s reporting and

analytics features to understand positive performance and

increase e�orts where needed. In order to consistently

merchandise results to colleagues and company leadership, the

team regularly:

Through a data-driven approach to social media engagement,

Rebtel increased cohesion among all brand social initiatives and

continues to build the case for a more social business.

• Tracks daily social engagement across active networks and profiles

• Guides strategic discussion on investments and channel performance

• Compares side-by-side Twitter analytics against Rebtel and competitors

• Collects key metrics across all social channels via Google Analytics

• Utilizes Sprout’s free, unlimited reporting to regularly export data

• Downloads PDF files of easy-to-understand, presentation-ready reports

Learn how Sprout can help centralize your social e�orts and

increase your brand engagement at sproutsocial.com