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CCBN Cable Digital TV Operator International Summit
March 21, 2014
Beijing
Rob Gelphman VP, Marketing and Member Relations
www.mocalliance.org
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The Connected Home
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Chinese Homes
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Introduction
Who we are: • International industry technology standard consortium • Established: January 2004 • 53 members from the global pay TV ecosystem • 148 certified products
What we do:
• MoCA technology enables the distribution of multiple streams of high definition (HD) video and data over existing, in-home coaxial cabling.
• We make wireless better.
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Home Network Environment
Challenge • Consumers want HD content on multiple screens, anytime and
anywhere. • Urgent need for disruption-free HD video delivery • Which networking technology is most cost-effective?
• Wireless and powerline technologies are ubiquitous but prone to interference.
• Coaxial cabling is built for video but is not available in every room.
Opportunity • Provide seamless home network using existing wireless and wired
technologies and mediums to accommodate all devices and applications.
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1% 2%
21%
22% 54%
0
10
20
30
40
50
60
70
80
90
100
2011 2012 2013 2014 2015 2016
Video Will Dominate Internet Traffic
Source: Cisco VNI 2012. One Exabyte (EB) = 1 Billion GB
Consumer Internet Traffic Forecast 2011–2016 By 2016
• Internet Video Streaming, Downloads and Video Calling CAGR = 54% • 76% traffic is on fixed network • Home networking is the key for in-home video distribution
4x
EB p
er M
onth
Internet Video File Sharing
Web/Other Data Online Gaming
Voice Communications Video Communications
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Bandwidth Consuming Applications
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Bandwidth Consuming Applications
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China: Cable Pay TV Subscribers
0
50
100
150
200
250
300
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Pay
TV
Sub
s (M
)
China
US
Europe
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China: HD Subscribers
0
10
20
30
40
50
60
70
80
90
2009 2010 2011 2012 2013 2014 2015 2016
Pay
TV
HD
Sub
s (M
)
China
US
Europe
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Items 2013 2014 2015 2016
Nationwide Paid TV subscriber 25,256.5 26,518.0 27,698.0 28,817.0
Nationwide Cable TV subscriber 22,400.0 23,250.0 24,088.0 24,907.0
Nationwide Cable Digital TV subscriber 16,102.6 17,850.0 19,280.0 20,480.0
Nationwide Cable Digital Penetration 71.9% 76.8% 80.0% 82.2%
Nationwide Cable HDTV subscriber 2,908.8 4,400.0 5,950.0 7,400.0
Nationwide Cable HDTV penetration 12.99% 18.92% 24.70% 29.71%
China: Cable Digital TV & IPTV
Units: Ten Thousand Households
Source: Guideline Research, Feb. 2014
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China: 2013-2016 Cable Digital TV & IPTV Development Trends
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
22000
2013 2014E 2015E 2016E
Nationwide cable digital TV subscriber Nationwide IPTV subscriber
Source: Guideline Research, Feb. 2014
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China: 2013-2016 Cable Digital TV Development Trend
Source: Guideline Research, Feb. 2014
22,400 23,250
24,088 24,907
16,103
17,850
19,280 20,480 71.90%
76.80% 80.00% 82.20%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
0
5000
10000
15000
20000
25000
2013 2014E 2015E 2016E
Cable TV subscriber Cable Digital TV subscriber Cable Digital Penetration
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Operator
2013 2014 2015
Cable TV Household
Cable HDTV Household
HDTV Penetration
Cable TV Household
Cable HDTV Household
HDTV Penetration
Cable TV Household
Cable HDTV Household
HDTV Penetration
Jiangsu Broadcasting TV Network Corporation Ltd.
1,997.0 166.3 8.3% 2,092.0 240.0 11.5% 2,120.0 350.0 16.5%
Shandong Broadcast & TV Network Co. Ltd.
1,920.0 202.0 10.5% 1,950.0 280.0 14.4% 1,980.0 380.0 19.2%
Sichuan Broadcast & TV Network Ltd.
1,350.0 96.8 7.2% 1,439.0 180.0 12.5% 1,490.0 300.0 20.1%
Guangdong Province Broadcast & TV Network Ltd.
1,200.0 187.9 15.7% 1,220.0 295.0 24.2% 1,320.0 400.0 30.3%
Hebei Province Broadcast & TV Information Network Ltd.
840.0 50.0 6.0% 855.0 150.0 17.5% 870.0 260.0 29.9%
China: Top Five Cable Operators
Units: Millions Households
Source: Guideline Research, Feb. 2014
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Connected Entertainment Devices
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Standard Value Proposition Drawbacks
Wireless (Wi-Fi®)
Mobility Only solution for portable devices
Reliability (QoS) is a challenge Prone to interference. Shared medium Not designed for video.
Powerline (HomePlug®)
Ubiquity of outlets & ease of use Only proven technology over power line
Prone to interference. Qality of wiring could affect performance
Coax (MoCA)
Shielded medium. Works over any existing coax. Not prone to hacking or interference with other devices Originally designed for video Proven performance & reliability leader
Dependent on coaxial outlet penetration and wiring scheme in the home.
Cat 5/6 (Ethernet)
Attaches directly to device Extremely high performance Known and accepted worldwide standard
Not an existing wire. New installation. New wire required every time when upgrading specification. The same as and possibly more costly to install than coax.
The Connected Home
Mobility, ubiquity, ease of use and reliability.
Need a wire for HD video and whole home coverage. No single solution.
nVoy™ (IEEE P1905.1)
Engineering standard that unites all technologies. Firmware download that identifies and connects existing technologies and devices in network.
No significant drawbacks.
The Connected Home Narrative
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Harmonize the Hybrid Home Network
ETHERNET
1905.1/ nVoy™ Technology
MAC/PHY 802.11
MAC/PHY 1901
MAC/PHY 802.3
MAC/PHY MoCA
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Comcast Connected Home
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Verizon FiOS Connected Home
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Cox Whole Home Video Network
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DirecTV Connected Home
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1H13 Home Networking Device Revenue Up 6%
$0
$2
$4
$6
$8
$10
$12
$14
$16
$18
$20
CY11 CY12 CY13 CY14 CY15 CY16 CY17
Rev
enue
(US
$ B
illio
ns)
Worldwide Home Networking Device Revenue
Broadband Routers Residential Gateways HomePlug Powerline Adapters MoCA Coax-Ethernet Adapters STB MoCA ONT HPNA/G.hn Adapters
• Home networking device revenue totaled $5.4B in 1H13, up 6% from 2H12
• Revenue for STBs with MoCA grew 23%.
• Revenue for MoCA adapters grew 108%.
• 2012-2017:
• $18.8 billion (CAGR of 13.8%)
• 318 million units shipped (CAGR of 6.3 %)
Source: Infonetics Research Oct 2013
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$0
$2
$4
$6
$8
$10
$12
$14
$16
$18
$20
CY11 CY12 CY13 CY14 CY15 CY16 CY17
Rev
enue
US
$ B
illio
ns
Home Networking Device Revenue by Region
North America EMEA Asia Pacific CALA
• North America; 43% of worldwide home networking revenue in 1H13 revenue
• EMEA: 27%
• APAC: 22%
• CALA: 7%
Source: Infonetics Research Oct 2013
North America is The Home Networking Leader
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Wi-Fi Routers Dominate; MoCA Routers Grow
0
1
2
3
4
5
6
7
CY11 CY12 CY13 CY14 CY15 CY16 CY17 U
nits
(Mill
ions
)
WiFi w/MoCA WiFi w/HomePlug WiFi w/HPNA/G.hn
• Wi-Fi broadband routers made up 98% of total broadband router revenue in first half of 2013
• 99.5% of all routers will support some radio technology by 2017.
• WiFi with MoCA units will be 7% of all routers by 2017.
Source: Infonetics Research Oct 2013
Worldwide WiFi Broadband Router by Home Networking Type (Units)
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$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
CY11 CY12 CY13 CY14 CY15 CY16 CY17
Worldwide MoCA STB Revenue
• 1H13 revenue increased 23% to $1.1B, units increased 13% to over 7.0 million
Source: Infonetics Research Oct 2013
Cable, Satellite Providers Beginning MoCA STB Upgrade Cycle
Rev
enue
(US
$ M
illio
ns)
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MoCA Trials and Deployments
Trials in Europe: Liberty Global/UPC, Telenor, Ziggo, Zon, FineComm, KPN
Trials in China
Trials in Canada: Rogers, Shaw, Cogeco, Videotron U.S.: Comcast, Cox, DIRECTV, DISH Network, Time Warner Cable, and Verizon, among others Trials in Latin America: DIRECTV, DISH Network Net in Brazil CableVision in Argentina MegaCable in Mexico
Trials in South Africa: MultiChoice
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Summary
• The home network is a blend of wireless and wired technologies.
• Need a wire for reliable delivery of HD content and data.
• Coax is the best medium for video. • MoCA is the technology standard over
coax.
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