Introduction
I. What is city marketing ? Why do we need it ? a. Why ? b. Different types of policy
II. Pros and cons a. Social effects b. Economic
c. Political effects
III. Case study : Bilbao
Conclusion
05/11/09 3
05/11/09 5 I. What is the city marketing? Why do we need it?
05/11/09 6 I. What is the city marketing? Why do we need it?
05/11/09 7 I. What is the city marketing? Why do we need it?
05/11/09 II. Pros and cons 9
05/11/09 10 II. Pros and cons
Post-modern City
05/11/09 11 II. Pros and cons
05/11/09 12 II. Pros and cons
05/11/09 13 II. Pros and cons
05/11/09 14 II. Pros and cons
III. Case study: the city of Bilbao 05/11/09 16
III. Case study: the city of Bilbao 05/11/09 17
III. Case study: the city of Bilbao 05/11/09 18
III. Case study: the city of Bilbao 05/11/09 19
III. Case study: the city of Bilbao 05/11/09 20
III. Case study: the city of Bilbao 05/11/09 21
III. Case study: the city of Bilbao 05/11/09 22
III. Case study: the city of Bilbao 05/11/09 23
III. Case study: the city of Bilbao 05/11/09 24
III. Case study: the city of Bilbao 05/11/09 25
III. Case study: the city of Bilbao 05/11/09 26