Download - CKW NICHE NEW PROFILE
A Proud Introduction to:
THE CKW LIFESTYLE & DESIGN COMPANY A Niche Lifestyle Design cc Co.
INTERIOR DESIGN & DECOR, FURNITURE, PROPERTY STAGING, LIFESTYLE EVENTS & FLOWERS
Stylish Living by Craig Whitehead & Associates
Studio: +27. (011). 782.3946 Fax: 086.607.0339 Postal: Suite 389 Postnet X 1 Melrose Arch 2076 Email:
[email protected] WEB: www.ckwlifestyle.co.za
Niche Lifestyle & Design cc is a specialist lifestyle and interior design company who have worked
extensively in the Corporate and Executive Residential markets but are proud to announce our further
inclusion in the Leisure and Commercial sectors. Our work is varied and extensive and dates back to
1996, when our CEO and Creative Director Craig Whitehead first began as Craig Whitehead Interiors.
Over the years Craig has been featured in the local press, magazines and Top Billing and he now also
heads up a new division of our company – STARLICIOUS LIFESTYLE EVENTS, a niche boutique
events division catering to niche audiences, clients and guests we have worked with over the years.
Our attached introduction features some of the extensive work we have done and we would be very
excited to work with you. We hope that the attached document will further our opportunity to be of
service to you or your company and we look forward to meeting you to establish solid working
relations.
We wish to thank you for this exciting opportunity to introduce ourselves and our work to you and
look forward to being of service to you in the future.
Kind regards
NICHE LIFESTYLE & DESIGN CC
CK 2009/053751/23
CRAIG K. WHITEHEAD – Snr. DESIGN DIRECTOR
MANAGING MEMBER
Physical Address: (By appointment only)
22 – Road no 5 – Victory Park JHB.
011 782 3946 (Landline)
072 345 1456 (Cell)
Niche Lifestyle & Design cc / Introduction Proposal
Are you looking for a dynamic interior and lifestyle design company? Do you need someone
to assist you or your company on a particular project?
Look no further...Niche Lifestyle & Design cc is a young talented design company with
twelve years of solid design and decor experience.
We specialise in the following areas of design expertise:
Structural Elements-Sourcing, specification and design of structural finishes incl.
Kitchens, Cabinetry, BIC’s, tiling, lighting, floor and wall finishes, ceilings etc.
We pride ourselves on meeting deadlines and work very closely with architects,
developers, builders and clients to complete a demanding scope of work within the
parameters of the building budgets on finishes. Sourcing suppliers or assisting with the
finishing of elements within the design that compliment the overall Architectural design
interpretation.
Interior Design & Decor – Design and supply of furniture, fabrics, window
dressings, art and accessories.
Under our head designer, Craig Whitehead, our extensive interior design portfolio of
projects since 1994, as well as our involvement in various exhibits and design magazines
and television shows ensures we are kept abreast with the latest design trends and decor
ideas.
THE CKW LIFESTYLE COLLECTIONS – by Craig Whitehead
Fabrics, Wallpaper and Furniture that celebrate a Great Heritage
CKW SIGNATURE – FINE UPHOLSTERY AND SEATING
With experience of over 20 years in upholstery and furniture design, we have collaborated with our
top manufacturer’s to deliver an excellence in every piece of crafted furniture we make. Our quality
and craftsmanship ensure that every item we have designed and manufactured meets with
significant appreciation and the pride of our clients and our firm alike to put our brand label on this
sensational collection.
CKW FINE FABRICS, LINENS & HOMEWARES – (Another famous Whitehead legacy in the making...)
As a direct descendant of the famous Whitehead brand of fabrics, textiles and linens, Craig
Whitehead is incredibly proud to announce his newest and most exciting ranges in home ware,
linens, textiles and wallpapers which will reignite your sense of style and re invent a once much
respected brand name in the industry. Inspired his forefathers and his love of fabric, Craig has
decided to draw inspiration from the past and launch a fresh and magical approach to fabrics and
wallpapers, linens and home wares with just a subtle but significant touch on the inspired vintage
designs of the famous Whitehead patterns.
CORPORATE INTERIORS
Our extensive understanding of corporate environs ensures we carefully ascertain our
client’s needs before commissioning our teams to design. Understanding the end use of
the space and what works for our client and their needs, is the primary element to the
basis of our work.
DESIGN & SPACEPLANNING
OFFICE FURNITURE
TURNKEY CONTRACTING SOLUTIONS
Corporate Interior Projects include:
CORPORATE CONSTELLATIONS (PTY) LTD. HEAD OFFICES, Colgate Palmolive Pty Ltd., Cell C, Unilever, Unifoods, EG Chapman
& Hatfield Square no 1., Edith Venter Promotions, Nissan HQ, Pepsi South Africa, Retail Brands SA, African Sun Hotels,
Bunting Associates, Dubai Residential Developments HQ JHB.
PORTFOLIO:
Interiors at Residences – Dainfern Estate, Cedar Lakes , Serengeti , Willowbrooke Country Estate,
San Lameer Golf Estate, Zimbali , Featherbrooke Estates, Eagle Canyon, Pecanwood, Bassonia
Estates, Royal Palm Estates, Fourways Gardens, Woodhill, Bali Villas and Midstream Estates.
Interiors in downtown JHB developments – JDA , STAR HOME SHOWS – FEATHERBROOKE ESTATES
AND CEDAR LAKES , Various shows and exhibits for Decorex and Rooms on View.
Retail Design at:
Restaurant Designs:
Our Leisure Projects:
Heirs & Graces – The Rosebank Grace Hotel
The once renowned Rosebank Grace Hotel in Rosebank, JHB commissioned us to transform an old
dusty office space into a magnificent 4 room Conference facility. The brief was to embrace the
existing style of the hotel at the time but brighten it up. Because of the increase in traffic in
entertainment and conference areas, the need for a cooler brighter scheme was needed.
We were thrilled to deliver a project that has opened great doors for us in the Hospitality industry
since then, and a project we could be proud of, even although the hotel has since been rebranded.
For two years we serviced the upkeep and maintenance needs of this establishment in all the
ongoing repairs and improvements of soft furnishings, upholstery and curtaining as well as the odd
repair and refurbishment project.
In the Glen
BANTRY BAY CAPE TOWN
This stylish boutique hotel requested assistance with the refurbishment of the pool deck and
entertainment areas and we consulted on the furniture and outdoor entertainment areas for this
intimate establishment in Bantry Bay, Cape Town.
ORION GROUP HOTELS
VELMORE GRANDE HOTEL – ERASMIA
Designs are underway on our latest Leisure appointment. We proudly announce we have been
commissioned to the cosmetic refurbishment of the intended 5 star hotel - The Velmore Grande
Hotel in Erasmia.
17th Floor Conference Center – Braamfontein (awaiting title)
A 17th floor space with skyline views over the city center opens it’s doors soon to a
discerning clientele as an exciting and vibrant Conference Center.
The Conservatory
A stylish heritage venue for the inner city of Johannesburg, set in Joubert Park. Once a
glorious hot house in full bloom, this venue was left to neglect and disrepair with the
demise of the inner city infrastructures. We have proudly presented our concepts for the
re development of this site into a sizzling events venue and restaurant aptly titled :
The Conservatory – Joubert Park in association with the Greenhouse and JAG