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Social Media As a ProcessSocial Media As a Process
Ric Dragon
Dra onSearch
Ric Dragon
Dra onSearch
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Prefli ht
TakeoffArrival
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Social Media PatternsSocial Media Patterns
Self-Identification Connecting
ngag ng
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Focus Plan DocumentFocus Plan DocumentPrefli ht
TakeoffArrival
Goals Identify Voice / Persona Flight
Identify Audience
Benchmarking
Monitor and Listening Plan
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GoalsGoals
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VoiceVoice
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VoiceVoice
Maven P i n
Community Promotional Voice
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Voice- MavenVoice- Maven
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Voice- CommunityVoice- Community
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Voice- PromotionalVoice- Promotional
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Voice- PassionVoice- Passion
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BenchmarkingBenchmarking
Face oo T i r
Blogs Newsletters
General Search
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Focus Plan DocumentFocus Plan Document
Bu get time an resources Budget?
Your Time?
Staff Time?
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Focus Plan DocumentFocus Plan Document
Face oo T i r 2
Flickr 20%
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Focus Plan DocumentFocus Plan Document
Facebook
Post once per day: images, video, newproduct, event, etc.
Gift 5 times per day: like others
posts, engage, etc. Monitor eac ay: every engagement
is responded to
u ans eac ay: n qua y,targeted likers
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Focus Plan DocumentFocus Plan Document
Twitter
Post three per day: related events,products, etc.
Gift 3 times per day: retweet, follow
back, etc. Interact eac ay: o ow ac , etc.
Monitor each day: respond to
men ons, rec messages, e c. Build followers each day: find quality,
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Focus Plan DocumentFocus Plan Document
Flickr
Upload Images with RelevantKeywords, Target 100 Images
Gift each day: comment on related
images Interact eac ay: engage wit
industry related groups, created
Monitor each day: respond to
, , .
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In FlightIn Flight
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Monitoring & ListeningMonitoring & Listening
Google Alerts
Facebook Trends
Professional Tools (Raven,Radian6)
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Monitoring & ListeningMonitoring & Listening
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Monitoring & ListeningMonitoring & Listening
Google Alerts
Facebook Trends
Professional Tools (Raven,Radian6)
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Review VoiceReview Voice
Are we including real people?
Are we engaging and responding?
points?
Are we leading with our causes?
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DragonSearch
Kingston, NY 12401/US
DragonSearch
Kingston, NY 12401/US845.383.0890 |
Twitter: @ricdragon
845.383.0890 |
Twitter: @ricdragon