cms expo presentation

8/3/2019 Cms Expo Presentation

1/24

Social Media As a ProcessSocial Media As a Process

Ric Dragon

Dra onSearch

Ric Dragon

Dra onSearch


2/24

Prefli ht

TakeoffArrival

g

Twitter: @ricdragon


3/24

Social Media PatternsSocial Media Patterns

Self-Identification Connecting

ngag ng

Twitter: @ricdragon


4/24

Focus Plan DocumentFocus Plan DocumentPrefli ht

TakeoffArrival

Goals Identify Voice / Persona Flight

Identify Audience

Benchmarking

Monitor and Listening Plan

Twitter: @ricdragon


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GoalsGoals

Twitter: @ricdragon


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7/24

VoiceVoice

Twitter: @ricdragon


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VoiceVoice

Maven P i n

Community Promotional Voice

Twitter: @ricdragon


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Voice- MavenVoice- Maven

Twitter: @ricdragon


10/24

Voice- CommunityVoice- Community

Twitter: @ricdragon


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Voice- PromotionalVoice- Promotional

Twitter: @ricdragon


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Voice- PassionVoice- Passion

Twitter: @ricdragon


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BenchmarkingBenchmarking

Face oo T i r

Blogs Newsletters

General Search

Twitter: @ricdragon


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Focus Plan DocumentFocus Plan Document

Bu get time an resources Budget?

Your Time?

Staff Time?

Twitter: @ricdragon


15/24


Face oo T i r 2

Flickr 20%

Twitter: @ricdragon


16/24


Facebook

Post once per day: images, video, newproduct, event, etc.

Gift 5 times per day: like others

posts, engage, etc. Monitor eac ay: every engagement

is responded to

u ans eac ay: n qua y,targeted likers

Twitter: @ricdragon


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Twitter

Post three per day: related events,products, etc.

Gift 3 times per day: retweet, follow

back, etc. Interact eac ay: o ow ac , etc.

Monitor each day: respond to

men ons, rec messages, e c. Build followers each day: find quality,

Twitter: @ricdragon


18/24


Flickr

Upload Images with RelevantKeywords, Target 100 Images

Gift each day: comment on related

images Interact eac ay: engage wit

industry related groups, created

Monitor each day: respond to

, , .

Twitter: @ricdragon


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In FlightIn Flight

Twitter: @ricdragon


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Monitoring & ListeningMonitoring & Listening

Google Alerts

Facebook Trends

Professional Tools (Raven,Radian6)

Twitter: @ricdragon


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Twitter: @ricdragon


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Google Alerts

Facebook Trends

Professional Tools (Raven,Radian6)

Twitter: @ricdragon


23/24

Review VoiceReview Voice

Are we including real people?

Are we engaging and responding?

points?

Are we leading with our causes?

Twitter: @ricdragon


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DragonSearch

Kingston, NY 12401/US

DragonSearch

Kingston, NY 12401/US845.383.0890 |

[email protected]

Twitter: @ricdragon

845.383.0890 |

[email protected]

Twitter: @ricdragon

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