Download - Coffee Break: Social Business No Jelly Fish!
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Get BOLD Social Business Coffee Break Sandy Carter | VP, Social Business Evangelist IBM Corporation
Follow me @ sandy_carter http://twitter.com/sandy_carter
Subscribe to my blog http://socialmediasandy.wordpress.com/
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Don’t act like a Jellyfish
• Think - Plan your social business journey and destination
• Don’t Consume & Spray - Engage your customers
• Learn from your engagements
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Prepare to engage across the Dynamic Customer Journey
• Many are still just spraying messages into social
• According to Altimeter, the Marketing funnel has evolved into a Dynamic Customer journey
• New touchpoints for influencing customers and their networks
Source: Brian Solia, Alitimer Research group, April 2012
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Gain trust, Engage through experiences in the customer journey
– Customers aren’t spectators waiting to listen to your spam
– Seek comments, sharing, feedback, conversations
– Respond directly to them and encourage conversation
– Gamify the interaction to further the relationship
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Follow me @ sandy_carter http://twitter.com/sandy_carter
Subscribe to my blog http://socialmediasandy.wordpress.com/
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ISBN-10: 0132618311
ISBN-13: 9780132618311