Get BOLD Social Business Coffee Break Sandy Carter | VP, Social Business Evangelist IBM Corporation

Follow me @ sandy_carter http://twitter.com/sandy_carter

Subscribe to my blog http://socialmediasandy.wordpress.com/

Don’t act like a Jellyfish

• Think - Plan your social business journey and destination

• Don’t Consume & Spray - Engage your customers

• Learn from your engagements

Prepare to engage across the Dynamic Customer Journey

• Many are still just spraying messages into social

• According to Altimeter, the Marketing funnel has evolved into a Dynamic Customer journey

• New touchpoints for influencing customers and their networks

Source: Brian Solia, Alitimer Research group, April 2012

Gain trust, Engage through experiences in the customer journey

– Customers aren’t spectators waiting to listen to your spam

– Seek comments, sharing, feedback, conversations

– Respond directly to them and encourage conversation

– Gamify the interaction to further the relationship

Follow me @ sandy_carter http://twitter.com/sandy_carter

Subscribe to my blog http://socialmediasandy.wordpress.com/

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Available Now

ISBN-10: 0132618311

ISBN-13: 9780132618311