Download - Cola Wars Spring 2008 Jupiter
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Cola Wars
Bus 497aSpring 2008
TEAM JUPITER
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Background
Coke: irs! "or#u$a!e% in &88'
Pepsi: In(en!e% in &89)
*Co$a +ar, -egan ./en A$"re% S!ee$e o"Pepsi1 -ea#e Coke CE3
&980s Bo!!$er Conso$i%a!ion -egan
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Key Terms
CS5 6 Car-ona!e% So"! 5rink
CP 6 Conen!ra!e Pro%uers B$en%e% ra. #a!eria$s an% s/ippe% !o Bo!!$ers
Bo!!$ers Manu"a!uring o" -e(erages
5is!ri-u!ion
Re!ai$ C/anne$s Super#arke!s oun!ain 3u!$e!s en%ing Ma/ines MassMer/an%isers C as S!a!ions
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Industry Pipeline
or#u$a!ion ouses
Conen!ra!ion Supp$iers
Bo!!$ers
5is!ri-u!orsEn% Consu#er
;;;;er!ia$ In!egra!ion;;;;
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Corporate Level Strategies of
the Past
Coke an% Pepsi Sing$e Business Eono#ies o" Sope Marke! Po.er Mu$!ipoin! Co#pe!i!ion er!ia$ In!egra!ion
Pro"i!a-i$i!