7/25/2019 Cola Wars Spring 2008 Jupiter

1/18

Cola Wars

Bus 497aSpring 2008

TEAM JUPITER

7/25/2019 Cola Wars Spring 2008 Jupiter

2/18

Background

Coke: irs! "or#u$a!e% in &88'

Pepsi: In(en!e% in &89)

*Co$a +ar, -egan ./en A$"re% S!ee$e o"Pepsi1 -ea#e Coke CE3

&980s Bo!!$er Conso$i%a!ion -egan

7/25/2019 Cola Wars Spring 2008 Jupiter

3/18

Key Terms

CS5 6 Car-ona!e% So"! 5rink

CP 6 Conen!ra!e Pro%uers B$en%e% ra. #a!eria$s an% s/ippe% !o Bo!!$ers

Bo!!$ers Manu"a!uring o" -e(erages

5is!ri-u!ion

Re!ai$ C/anne$s Super#arke!s oun!ain 3u!$e!s en%ing Ma/ines MassMer/an%isers C as S!a!ions

7/25/2019 Cola Wars Spring 2008 Jupiter

4/18

Industry Pipeline

or#u$a!ion ouses

Conen!ra!ion Supp$iers

Bo!!$ers

5is!ri-u!orsEn% Consu#er

;;;;er!ia$ In!egra!ion;;;;

7/25/2019 Cola Wars Spring 2008 Jupiter

5/18

Corporate Level Strategies of

the Past

Coke an% Pepsi Sing$e Business Eono#ies o" Sope Marke! Po.er Mu$!ipoin! Co#pe!i!ion er!ia$ In!egra!ion

Pro"i!a-i$i!