sm cola wars continue 2006
TRANSCRIPT
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B y,
G r o u p 6
G . V A I B H A V K U M A R R E D D Y ( P 1 1 1 0 1 2 )
P . P R A V E E N ( P 1 1 1 0 3 3 )
P R A G Y A J A I ! A " ( P 1 1 1 0 3 # )
R A K E H N A V A " ( P 1 1 1 0 3 $ )
G R E A T L A K E S I N S T I T U T E O F E N E R G Y M A N A G E M E N T A N D R E S E A R C H , G U R G O A N
COLA WARS CONTINUE: COKE AND PEPSIIN THE TWENTY-FIRST CENTURY
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%%%.&'o*+o*o-p*y.o-%%%.pp/o.o-
http://www.thecoca-colacompany.com/http://www.pepsico.com/http://www.pepsico.com/http://www.thecoca-colacompany.com/ -
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NENRAE PRDUER AND
B"ER
1993
Concen!"e P!o#$ce! %o&e!
Do&&"!' (e!C"'e
Pe!cen o)To"&
Do&&"!' (e!C"'e
Pe!cen o)To"&
Ne S"&e' *+ 1** .+99 1**
Co' o) '"&e' *+11 1/ 1+9 0/
G!o'' (!o) *+00 23 1+3* 3
Se&&n4 "n##e&5e!6
*+*1 . *+20 .2
A#5e!'n4 "n#
7"!8en4
*+. 39 *+*0 .
Gene!"& "n#"#7n'!"5e
*+*0 13 *+13
P!e" (!o) *+.3 .9 *+./ 9
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.***Concen!"e P!o#$ce! %o&e!
Do&&"!' (e!C"'e
Pe!cen o)To"&
Do&&"!' (e!C"'e
Pe!cen o)To"&
Ne S"&e' *+/1 1** 0+2* 1**
Co' o) '"&e' *+1. 1/ 3+// 0
G!o'' (!o) *+09 23 .+*3 30
Se&&n4 "n# #e&5e!6 *+*1 . 1+.. .1
A#5e!'n4 "n#7"!8en4
*+.2 39 *+1. .
Gene!"& "n#"#7n'!"5e
*+* 2 *+.3
P!e" (!o) *+.0 30 *+0. 9
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REAI" HANNE"
o) In#$'!6o&$7e
1993 .***
Coc"-Co&" Pe('-Co&" Coc"-Co&" Pe('-Co&"
Foo# So!e' 32.5 25.7 36.1 32.2
Con5enence
"n# G"'
2$.6 3#.8 37.# 81.7
Fo$n"n 75.$ 2# 67 21
en#n4 85.6 80.6 70 80
O;e! 87.8 32.7 37.7 33.3
To"& *+/ 31+3 +1 31+
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RAEGI PAH
COCA-COLA PEPSI-COLA 9r*'/ :o&&; /y/&- , r*'; 3#0
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COCA-COLA PEPSI-COLA
I 1$#5, '> o&r*& pr *.Mr;= %&' 9r&o+*y 1$67.
I 1$#5, 17 r*/ pr o&/ -or /&ru&ur= %*y.
I *& 50/, *ur= MEI :o&&;,Gr*= M&ropo&*/ :o&&; opr*&o/*= Gr* -*/ :o&&; opr*&o/.
I 1$$$, r*&= Pp/ Bo&&; Group(PBG).E-poy= o%+pr /&r*&;y.
M*r>&; *;r-&/ %&' :/ FBr&y p*r/, J*>/o.
By = o< $0/, r&ro=u= Pp/'*;.
No+o* B?r*;/ F &ro=u=
Au*&/ -or /&ru&ur= %*y.
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! ANA"YI 9 A+"A
STRENGTHS 9r/& -o?r *=?*&*;. Mor oy* u/&o-r :*/. "*r; -*r>& /'*r. Eoo-/ o< *. I&r*&o* Br*= ro;&o.
Hu; =/&r:u&o &%or>. &r*&; -o? =ur; %or= %*r/. u// o< =& o>. E&/
Pr?*& *:/ *& o% pr/.
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! ANA"YI 9 PEPI+"A
STRENGTHS Gurr* M*r>&; /&r*&;/. Mor .
Io?*&? *=?r&/; /&r*&;/. Mor . o%r &*> o&/. I-&*&o o< o*+o*. 9*; B'= A+-:r*;
M*r>&/, *-y Ru//*, VCu*, *=ou&' A-r*.
OPPORTUNITIES I&ro=u&o o< Pp/ H*&' Dr>. I-*; o< o&* B?r*; o-p*y
E&ry % =?op; &r*&o*-*r>&/. I&ro=u&o o< %r :r*=/.
THREATS 9*r o< o/; -*r>& /'*r =u &o
r*p= -*r>& &/. Dr*/; :r*= oy*&y *-o;
o/u-r/. N% *; :?r*;/. 9r o-p&&or/ o* -*r>&/
Pr?*& *:/ *& o% pr/.
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PRER 9IVE 9RE ANA"YI F9 DRINK INDURY
In#$'!6 Co7(eo!'
o*+o*, Pp/+o*, *=:ury '%pp/ *= o&'r/.
T;!e" o) Ne< En!"n'
H;' &ry o/&/
H;' r/>
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T;!e" o) '$='$e'No+D =r>/ > ->, *o'o :?r*;/, @u/, /por&/ =r>/, &*+:*/=, =*ry+
:*/= =r>/
'r*& o< /*&ur*&o o< o/u-p&o U -*r>& &'r:y *=; &o r*/ &'o/u-p&o o< o+o* :?r*;/.
%"!4"nn4 (o
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U.. No+Ao'o B?r*; M*r>& '*r, /'*r :y ?ou-
Co7("n6 .**0 .**9 .*11
o*+o* 3* .+2
3
Pp/+o* ..+
31+1
31
*=:ury '%pp/ 1*+
10 12
&'r 3+9
11+1 2
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URREN 9INANIA"
Coc"-Co&" Pe('-Co&"
M"!8e C"( 178.35: 100.85:
Re5en$e G!o
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o> V Pp/ '*r pr
http://ycharts.com/companies/PEPhttp://ycharts.com/companies/PEPhttp://ycharts.com/companies/KOhttp://ycharts.com/companies/KOhttp://ycharts.com/companies/KO -
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IUE PNDER
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REMMENDAIN
9or Pp/ &o ;r*: &' -*@or p,
I& =/ &o /.
I& */o =/ &o
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HANK YU