ColemanEnnis CONSULTING, LLC
Social ColemanEnnis CONSULTING, LLC
Media
Blogging as the Front Door to
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ColemanEnnis CONSULTING, LLC
Today Customers Want:
Content that is filtered, aggregated, and delivered in a
Context that makes it useful for people who are starving to make
Connections with people, products and brands they can build a
Community around and trust.
C+C+C+C = Social media marketing
ColemanEnnis CONSULTING, LLC
What exactly is a blog?• Software that allows you to post content online• Journal like, chronological order• Allows reader to post their own comments• Allows readers to subscribe – “RSS”• Search engines receives pings when blog updated• Plenty of widgets to add features
Blogs enable you to create Content + Context + Connections + Community
ColemanEnnis CONSULTING, LLC
Online CommunicationBlogs in Context
E-Mail Texting
Blog Post Micro Blog Posts
(twitter, FB status, etc.)
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Thorough Brief
Letters Postcards
ColemanEnnis CONSULTING, LLC
What Do People Do Online?
ColemanEnnis CONSULTING, LLC
Why Blog?
• To be found by all the people searching!
• Beats websites hands down- recency and relevance
• Key words are critical
ColemanEnnis CONSULTING, LLC
Identifying Your Key Words
• Exercise• Check out our blog for more tools
ColemanEnnis CONSULTING, LLC
Maslowe meets Social Media
Blogs, Micro Blogs
Social networks
RSS
Social Search
Emerg-ing
Social Bookmarking
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ColemanEnnis CONSULTING, LLC
The New Marketing Toolbox• Email Marketing – Continue to build relationships
with the people you know through newsletters and blast offers
• Blogging – Attract and acquire new relationships with people as a result of being found in ORGANIC SEARCH
• Pay Per Click – Acquire customers as a result of being found in PAID search
• Website – serves as hub, attracts some search• Advanced Social Media referrals and advertising -
ColemanEnnis CONSULTING, LLC
Twitter: Why Would You Use It?
• Would you like to connect with others in your industry?
• Would you like a way to get instant access to what’s being said this minute about your organization, products or brand?
• Would you like to monitor what is being said about your customers?
• Would you like to extent the reach of your thought leadership?
ColemanEnnis CONSULTING, LLC
Jump Into The Blogosphere!1. Research other blogs: blog link, competition,
google alert, RSS, alltop2. Set one up: Compendium, Blogger, WordPress3. Identify and use key words:4. Get Content: Emails, other blogs, industry sources5. Register: with blog search engines like blogsearch,
technorati, bloglines, etc.6. Check to ensure meeting objectives7. Revise as necessary8. Move up the Social Media hierarchy
ColemanEnnis CONSULTING, LLC
kwitcherbellyakin
Experiment – Plan – Get Help – Implement – Sustain
ColemanEnnis CONSULTING, LLC
Connect with me
[email protected] via Linked in
Visit my blog:http://www.colemanennis.com/Blog/bid
Follow me on twitter: http://twitter.com/colemanennis
