colemanennis consulting, llc social colemanennis consulting, llc media blogging as the front door to...

ColemanEnnis CONSULTING, LLC

Social ColemanEnnis CONSULTING, LLC

Media

Blogging as the Front Door to

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Today Customers Want:

Content that is filtered, aggregated, and delivered in a

Context that makes it useful for people who are starving to make

Connections with people, products and brands they can build a

Community around and trust.

C+C+C+C = Social media marketing


What exactly is a blog?• Software that allows you to post content online• Journal like, chronological order• Allows reader to post their own comments• Allows readers to subscribe – “RSS”• Search engines receives pings when blog updated• Plenty of widgets to add features

Blogs enable you to create Content + Context + Connections + Community


Online CommunicationBlogs in Context

E-Mail Texting

Blog Post Micro Blog Posts

(twitter, FB status, etc.)

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Thorough Brief

Letters Postcards


What Do People Do Online?


Why Blog?

• To be found by all the people searching!

• Beats websites hands down- recency and relevance

• Key words are critical


Identifying Your Key Words

• Exercise• Check out our blog for more tools


Maslowe meets Social Media

Blogs, Micro Blogs

Social networks

RSS

Social Search

Emerg-ing

Social Bookmarking

J Jantsch – Duct Tape Mktg


The New Marketing Toolbox• Email Marketing – Continue to build relationships

with the people you know through newsletters and blast offers

• Blogging – Attract and acquire new relationships with people as a result of being found in ORGANIC SEARCH

• Pay Per Click – Acquire customers as a result of being found in PAID search

• Website – serves as hub, attracts some search• Advanced Social Media referrals and advertising -


Twitter: Why Would You Use It?

• Would you like to connect with others in your industry?

• Would you like a way to get instant access to what’s being said this minute about your organization, products or brand?

• Would you like to monitor what is being said about your customers?

• Would you like to extent the reach of your thought leadership?


Jump Into The Blogosphere!1. Research other blogs: blog link, competition,

google alert, RSS, alltop2. Set one up: Compendium, Blogger, WordPress3. Identify and use key words:4. Get Content: Emails, other blogs, industry sources5. Register: with blog search engines like blogsearch,

technorati, bloglines, etc.6. Check to ensure meeting objectives7. Revise as necessary8. Move up the Social Media hierarchy


kwitcherbellyakin

Experiment – Plan – Get Help – Implement – Sustain


Connect with me

[email protected] via Linked in

Visit my blog:http://www.colemanennis.com/Blog/bid

Follow me on twitter: http://twitter.com/colemanennis

colemanennis consulting, llc social colemanennis consulting, llc media blogging as the front door to...

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