social media, branding & blogging | rasberry consulting | doing business in dc
DESCRIPTION
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/ Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.TRANSCRIPT
‘BRANDING & SOCIAL MEDIA FOR BUSINESS’
Presented by Tamara Rasberry Image & Branding Consultant Rasberry Consul>ng, LLC
August 15, 2012
WHAT IS A BRAND?
The American Marke>ng Associa>on defines a
brand as a “name, term, sign, symbol (or design or a combinaCon of them) intended to idenCfy the goods and services of one seller or group of
sellers and to differenCate them from those of other sellers.”
'Branding & Social Media for Business' -‐ Rasberry ConsulCng, LLC 8/15/12
IN OTHER WORDS…
Your brand is what makes you stand out from the crowd!
'Branding & Social Media for Business' -‐ Rasberry ConsulCng, LLC 8/15/12
Who’s Responsible for Crea>ng Your Brand Strategy?
Medium-‐Large Business: MarkeCng/CommunicaCons Dept. Small Business: YOU!
WHY IS BRANDING IMPORTANT FOR YOUR SMALL BUSINESS?
• Sets you apart from your compeCCon
• RecogniCon is vital in securing business • Easy to remember and instantly recognizable brand = more business
8/15/12 'Branding & Social Media for Business' -‐
Rasberry ConsulCng, LLC
EFFECTIVE BRAND STRATEGY • Choose a name that’s relevant and meaningful. • Develop a voice. • Create a strong logo and use it. • Know your target audience. • Respond to feedback. • Be consistent.
'Branding & Social Media for Business' -‐ Rasberry ConsulCng, LLC 8/15/12
Integrate your brand strategy at every point of public contact!
BRANDING DOs & DON’Ts
8/15/12 'Branding & Social Media for Business' -‐
Rasberry ConsulCng, LLC
WHAT IS SOCIAL MEDIA?
8/15/12 'Branding & Social Media for Business' -‐
Rasberry ConsulCng, LLC
Officially, Social Media is “an umbrella term that describes the various acCviCes that integrate
technology, social interacCon, and the
construcCon of words, pictures, video and audio.”
h_p://www.wikipedia.org
WHY SHOULD YOUR BUSINESS USE SOCIAL MEDIA ?
8/15/12 'Branding & Social Media for Business' -‐
Rasberry ConsulCng, LLC
• 3 out of 4 Americans use social technology. Forrester, The Growth of Social Technology AdopCon
• Time spent on social networks is growing at 3x the overall Internet rate accounCng for10% of all Internet Cme. Nielsen, Global Faces and Networked Places, 2009
• 93% of social media users believe a company should have a presence in social media. Cone, Business in Social Media Study, September 2008
SOCIAL MEDIA IS A TWO-‐WAY CONVERSATION
8/15/12 'Branding & Social Media for Business' -‐
Rasberry ConsulCng, LLC
Don’t just talk, listen.
85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, 2008
RESISTANCE IS FUTILE
8/15/12 'Branding & Social Media for Business' -‐
Rasberry ConsulCng, LLC
“For companies, resistance to social media is fuCle.
Millions of people are creaCng content for the social web.
Your compeCtors are already there.
Your customers have been there for a long Cme.
If your business isn’t puing itself out there, it oughta be.” BusinessWeek, Feb. 19, 2009
8/15/12 'Branding & Social Media for Business' -‐
Rasberry ConsulCng, LLC
Customer AcquisiCon
Public RelaCons
Customer Service
Loyalty Building CollaboraCon
Networking
Thought Leadership
SOCIAL MEDIA FOR BUSINESS
8/15/12 'Branding & Social Media for Business' -‐
Rasberry ConsulCng, LLC
1. Listen 2. Engage 3. Measure
DEFINE YOUR SOCIAL MEDIA STRATEGY
ABOUT THE PRESENTER
Tamara Rasberry is an image consultant specializing in helping jobseekers and entrepreneurs
create and develop their personal & professional brands.
[email protected] 202.681.8598
rasberryconsulCng.com
8/15/12 'Branding & Social Media for Business' -‐
Rasberry ConsulCng, LLC
Building beYer brands. For the web. For life.