Download - Collaborative Innovation Masterclass
WINCANTON
www.wecreateworldwide.com
@nickjankel
-1993 Medical science & philosophy
-1997: Brand planer at TBWA: PlayStation, Nike, LDV, Nivea, Holsten Pils, John Smiths
-1999: Created brand agency: Vodafone, Xbox, Disney, No.10 Downing St
-2005: Created WECREATE Worldwide
-2008-11: Breakthrough Coach on BBC & MTV
-2011: Launched wisdom & wellbeing company Ripe & Ready
-2014: Switch On: Unleash Your Creativity and Thrive with the New Science & Spirit of Breakthrough
Ticket to Ride
Leadership development for innovation, creativity & collaboration
Storytelling & purpose exploration for companies & leaders
Conscious leadership & business Sustainable & strategic innovation Collaborative and open innovation
Service design Business model innovation
www.wecreateworldwide.com
Empowerment, happiness & wellbeing programmes for digital
employees !
Branded content empowerment, happiness & well-being for digital
consumers co-created with progressive brands
www.www.ripeandready.com
5
KODAK INVENTED THE DIGITAL CAMERA BUT
COULDN’T UNDERSTAND WHERE VALUE RESIDES FOR THE NETWORKED
CONSUMER
6
14 MILLION ACCOUNTS
CREATED IN 2011. A BILLION DOLLARS.
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
SPENT by kodak (& MUBARAK) to stay at the top
imagine the number of MBAs, consultants, processes...
Why did they fail?
$$$$$$$$$$$$$
FIT OR FAILlaw of
requisite variety
CHANGE IS RELENTLESS
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
DISCOVERING PROBLEMS
CURRENT operating CONDITIONS 1995
future operating CONDITIONS 2005
blockbuster netflix
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
GROWTHCannot come from re-structures, cost-savings & acquisitions alone...
in saturated markets
with rapidly changing needs, realities, contexts
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
Definition !
INNOVATION: THE leverage of ideas TO CREATE CHANGE / IMPACT
INNOVATIONWHAT DRAWS YOU TO IT OR ENERGISES YOU ABOUT IT?
WHEN YOU HAVE EXPERIENCED IT HAPPENING, WHAT HAS NOURISHED IT?
WHEN & HOW HAVE YOU FELT RESISTANCE TO IT?
Exploration
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✗ideation is one small part of
strategic innovation
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
INNOVATIONgenerates possibility WHERE THERE WERE JUST PROBLEMS
we switch on to break through challenges, constraints, conventions, crises
Hearts & heads, implemented by hands
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Innovation
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Innovation
modern computing
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthroughthe laptop
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthroughthe hospital
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthroughmodern war
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
Definition !
breakthrough innovation: creating new ways of being, beliefs & behaviours THAT FIT THE the world AS IT changes
‘Switched on’ people are either delusional or visionary.
!
Either way, they see a breakthrough where no-one else can see one.
Innovation is in our DNA and
makes us human
10 tools to 1010 in 5000 years
Vegetable Peel Soup Recipe Ingredients: !
1. 1/2 cup carrot Peels 2. 1/2 cup cucumber peels 3. 1/2 cup ridged gourd peels 4. 1/4 cup potato peels 5. 1 tsp corn flour 6. Pinch of sugar 7. Salt to taste 8. Pepper powder as per taste 9. Water as per requirement
Source: http://www.boldsky.com/cookery/soups-snacks-drinks/vegetarian-soup/vegetable-peel-soup-recipe-250211-aid0111.html
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
CHALLENGEAS WE ‘GROW UP’, we do not change our ways of being / beliefs / behaviours easily!
!
!
BmusicExploration
CubismExploration
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people do not change ways of being / beliefs / behaviours easily!
!
!
Not rational!
!
!
!
!
!
beliefs driven by emotions
SYSTEM favors predictability (surviving) over creativity (thriving) !
!
Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt
IRRATIONAL
• STRESS RESPONSE ACTIVATED
less neural plasticity as age
favor predictability over spontaneity
reliance on old patterns
RIGIDSource: Scientific American
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CONFIRMATIONbias: seek evidence TO SUPPORT existing beliefs AND MAKE them APPEAR...
RIGHT!Source: U of Illinois / Scientific American
FINISHTHE SENTENCES…
Exploration
‘facts’ can actually
reinforce old beliefs
“BACKFIRE” EFFECT
Source: Scientific American; U of Michigan
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
© Ipsos MORI / King’s College London
Out of every 100 people in Britain, about how many do you think are:
We have a very odd view of our population...
Base: 1,015 British adults aged 16-75 Source: RSS/Ipsos MORI 2013; Census 2011, NOMIS; 2011 Census, Population and Household Estimates for England and Wales (July 2012) ONS; Families and Households, 2012 (November 2012) ONS..
34 36
30
22 24 28
Mean 59
16 11
8 5 3
Actual
Christian Aged 65+ Black/Asian Unemployed Muslim Single parents
Breakthrough
Source: Ipsos Mori
Breakthrough
THINK TENDS TOWARDS CONFORMITY & AGREEMENT
!
INFLUENCEABLE
Source: Harvard Business Review; Intro to Social Psychology
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
GROUPTHINK!
Sydney Finkelstein, Why Smart Executives Fail
“Failures [are] caused by four patterns of behavior: flawed executive mindsets that throw off a company’s perception of reality; delusional attitudes that keep this inaccurate reality in place; breakdowns in communications systems developed to handle potentially urgent information; and leadership qualities that keep a company’s executives from correcting their course.”
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
ASSUMPTIONSmother of all $%^# Ups
!
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
ASSUMPTIONSDRIVE every DELIVERY MODEL, ORG process & BUSINESS MODEL
Underpin all enterprise breakthroughs
AND therefore all ENTERPRISE breakdowns
!
!
WHO BELIEVESabove average driver?
above average friend?
Exploration
COLLABORATIVE TEAMSincrease the flow of ideas, challenges, debate & difference
guard against assumptions and the failures they bring
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
INNOVATION EMERGES FROM A HEALTHY NETWORK OF HUMAN BEINGS
WHO DISCUSS IT, CREATE SPACE FOR IT, CONNECT ON IT, CULTIVATE IT, ITERATE
IT, EXPRESS IT TOGETHER
COLLABORATIONDiverse teams more innovative than groups of similar genii
entrepreneurs with creative networks 3 x innovative than those without
extent of openness in our networks predicts career success
decr. transaction costs, incr. flow of ideas
Sources: Martin Ruef, Princeton; The New England Journal of Medicine; University of Chicago
COLLABORATIONgame
Exploration
1
Co-Creative
Collaborative
Cooperative
Closed
GLOBAL O.S.
IS CHANGING
TRIBES HUNTER-
GATHERERS
TRIBAL O.S. IS UNDERPINNED BY KITH &
KIN, GROUP IDENTITY, MAGIC
!
THE STRONG WIN !
TRIBES HUNTER-
GATHERERS HIERARCHIES /
BUREAUCRACIES
HIERARCHY O.S. IS UNDERPINNED BY STATUS & PRIVILEGE, IMPERIALISM, ARMIES, NATIONALISM,
IDEOLOGIES !
THE POWERFUL WIN !
TRIBES HUNTER-
GATHERERS HIERARCHIES /
BUREAUCRACIES
MARKETS
MARKET O.S. IS UNDER-PINNED BY
CAPITAL, EFFICIENCIES, INNOVATION,
CORPORATIONS & COLONIALISM
THE INDUSTRIOUS / RUTHLESS WIN
!
TRIBES HUNTER-
GATHERERS HIERARCHIES /
BUREAUCRACIES
MARKETS
NETWORKS
NETWORK O.S. IS UNDER-PINNED BY
THE WWW, P2P, COLLECTIVE IQ, CO-OPERATION,
COMMON PURPOSE
!
!
THE COLLABORATIVE
WIN
youtube reaches more of the digital generations than TV
!
"There will not be any hegemonic power. Power will shift to networks and coalitions in a multi-polar world.”
National Intelligence Council Global Trends Report 2013
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
DISCOVERING PROBLEMS
CURRENT operating CONDITIONS 2014
future operating CONDITIONS 2019
WINCANTON NOW WINCANTON SOON
COLLABORATIONsolve more ambitious problems
more diverse ideas & solutions
build trust, agility, adaptability
implement faster, cheaper, better
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DOMINATION
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DISSIPATION
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DISINTEGRATION
BACTERIA BETTER ABLE TO COLLABORATE THAN MOST OF US!
COMPETITIONHard-wired into economy, organisations, schools etc !
“Our intuitive responses, or first instincts, tend to lead to cooperation rather than selfishness.”
SCIENTIFIC AMERICAN NOV 2012
COLLAB IQTHE pre-requisite for ‘winning’ in network o.s. !
BOOSTED, EMPOWERED, UNLEASHED !
Charles Darwin
“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”
www.wecreateworldwide.com
@nickjankel
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” !
Albert Einstein
PROBLEMScrucial to creativity
!
!
“All life is problem-solving… from the amoeba to Einstein” !
Karl Popper
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
Breakthrough innovation process
Inspire: Stories, engagement, experiences that compel people to change and act
Interplay: Collaboration, participation, crowds for better, faster, cheaper breakthrough
Insight: Deep intelligenceinto systems, users, precedents that open up possibilities
Breakthrough: Leveraging insights, switching assumptions and exploding myths to create transformative ideas
Imagine: Vision, concepts, propositions which tap into deep, systemic insight and move the world forward towards brilliance
Invent: Ecosystems, prototypes, blueprints, models that maximize positive impacts across profit, people, planet and purpose
Implement: Strategy, performance, culture that overcome resistance and deliver brilliantly
Ignite: Passion, purpose, intentions that align the team around a problem to breakthrough
breakthrough
Order
Chaos
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
problem definition checklist
1. Driven by emerging constraints
2. Impacts a large number of customers or a small number very intensely
3. If solved, would deliver profit
4. If solved, would deliver tangible positive impact to people & planet
5. Unsolved because it is hard or not recognised vs. irrelevant
6. Your industry can take responsibility for it
PROBLEM
1985 38% new cars bought by 21-34 yr olds
2010 27%...
!
REACTIONFORD introduces fiesta. jumps on social media
GM works with youth branding consultancy
CREATIONWHAT ELSE IS POSSIBLE WHEN YOU CHALLENGE ASSUMPTIONS AND BREAK THROUGH?
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2
34
5
6
breakthrough
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Innovation
Use the space to write your answers
1. problem What is the problem, in human terms?
2. Proposition
What is the current proposition that resultsin this problem?
3. Assumptions
What do we have to
believe to generate and
validate this
proposition?
4. Breakthrough Insight
What are more insightful,future-positive beliefs?
!
5. Breakthrough proposition
What ideas or concepts to
solve the problem emerge
from this insight?
6. Breakthrough vision
What vision do you have of
the impact of this proposition?
THE BREAKTHROUGH ENGINE
PURPOSE What is your/org purpose? Why do you exist?
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2
34
5
6
breakthrough
1
2
34
5
6
breakthrough
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Innovation
Use the space to write your answers
1. problem What is the problem, in human terms?
2. Proposition
What is the current proposition that resultsin this problem?
3. Assumptions
What do we have to
believe to generate and
validate this
proposition?
4. Breakthrough Insight
What is a more insightful,future-positive belief?
!
6. Breakthrough vision
What vision do you have of
the impact of this proposition?
PURPOSE What is your/org purpose? Why do you exist?
THE BREAKTHROUGH ENGINE
We sell American cars to target specific
demographics (and ensure they become
obsolete quickly). We sell the dream of car
ownership.
Millenials are buying less cars than they used to (40%-25% new cars). Mileage driven down. 30% less teens with licenses...
People need to own a car to feel free / rich /
safe. They will buy their own car to ensure this. Oil is cheap and suburban living far.
People want transport that fits a local, eco-conscious community life. They want to stay
connected to people and places.
!Ownership can actually
be a limit to freedom.
We help consumers to collectively own and
enjoy cars. !
Together, we are a club that shares the risks
and rewards of ownership whilst providing other
benefits locally and globally.
A world in which shared car ownership creates a win win win.
!Zipcars, RelayRides,
Autolib
To help people move together without limits
5. Breakthrough proposition
What ideas or concepts to
solve the problem emerge
from this insight?
“Jump to an answer... you might as well jump in the river.”
Russian Proverb
“PROBETUNITIES”Big data
Sustainability
demise of retailer
a.i.
rfid / iot
bring your own device
5g
robotics
supply chain control tower
test automation
vehicle autonomy / automation
multi-channel
go faster solutions
biometrics
TEST DRIVEbreakthrough engine
Exploration
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
emerge over time when we engage fully with a problem
connect things in new ways
INSIGHTSMUST BE CULTIVATED & NURTURED
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
INSIGHT
INFORMATION
DATA
IDEA
MEANING & VALUE
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
SOURCE OF INSIGHTPAST: precedents, historic successes & failures
PRESENT: suppliers, USERS, providers, SYSTEMS mapping, other industries
FUTURE: lead-users, Scenario PLANNING, EDGE riders, Positive deviants
BEbreakthrough right
!
BEASSUMPTIONS INSIGHTS
out-dated ideas & limiting models
future-positive business, process & product innovation
“People like to share, exchange and remix photos as a way of having amazing relationships.”
“People want fresh juice with pulp in interesting flavours that feel healthy.”
“People are delighted to drink standard processed juices with no pulp.”
“People massively value having their photos printed.”
CO-CREATIONgame II
Exploration
COLLAB IQambition = collaboration
give before you get
conversations > relationships > transactions
open up
share risks & Rewards
seek win win wins… surrender attachment
know who, where, when, why
!
COLLABORATIVE INNOVATION TAKES A SIGNIFICANT
INVESTMENT OF ENERGY !
AND A DIFFERENT WAY OF WORKING
!
WITH VERY DIFFERENT MINDSETS
ENER
GY
Catalyst / enzyme
Heat
Magnesium Oxide
MgAir
ENER
GY
Magnesium Oxide
Heat
Catalyst / enzyme
MgAir
Resilient
Possibility-focused & open
Empathic
Networked
Energetic & generous
Responsive
Coachable
Title Text
Innovation
collaborative innovation profile
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Question us. Challenge us. Have breakthroughs with us.
You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.’ !
R. Buckminster Fuller