Download - Commerce APIs
Commerce APIs
Understanding Commerce APIs
Business Trends Today
WebSites
Apps
Business Context
Consumer Context
Consumer Channels
Proprietary networks/Systems
WebSites
Cloud
Social
Mobile
e-Gadgets
Web Pages
Web APIs
Types of API Initiatives
The type of API initiative depends on where the target app developer is, whether within the company,
at the Partner's end,
at Customer's Company or
in public
and it also depends on the value business intends to derive by exposing APIs
Commerce APIs - Landscape
(CaaS Platform)
Consumer Touch Points (Device Form factors)
API Layer
CaaS Commerce Platform
Enterprise backend
APIs for an enterprise e-Commerce Platform
Consumer Touch Points (Device Form factors)
API Layer
Enterprise Commerce Platform
How Enterprises can get started with Commerce APIs
Use case below shows how an Airlines company started their API story
Blue lines indicate services for which Enterprise wants to have an API, so they map to the APIs of the enterprise/business
Red lines indicate touchpoints which will need Apps that consume the APIs, so that the consumer is given a consistent means to interact and do business with the enterprise using their APIs
The success story
marketing Agency &
implementation Premier Partner
Released its first implementation of on called the rosetta gear app .
Its a Facebook app, built on WebSphere Commerce, which allows the marketer to push products out to Facebook users for browsing, while leveraging the powerful transactional and marketing capabilities of WebSphere Commerce on the back end.
Rosetta is an independent brand in the Publicis Groupe of global agencies
sees an enormous opportunity in pursuing the global commerce market and this they plan to do by Partnering with
Article below is an indicator of the samehttp://www.rosetta.com/about/press/2012/December/Publicis-Groupe-and-IBM-Outline-Aggressive-Plan-to-Pursue-Global-Commerce-Market-Opportunity
The Rosetta Gear App
https://www.facebook.com/rosetta?sk=app_402981779731082
Outlook
Story of commerce apps and APIs are looking at tapping into huge retail markets (as these apps are a result of Commerce APIs)
Intent is to open up new marketing, promotional and sales channels and cause subsequent revenue generation
IBM's Smarter Commerce and WebSphere Commerce are playing important roles in enabling this
With API story getting stronger, what would need to be evaluated is if it builds a case for Commerce Product capabilities that can quicken the API definition process
Can the API management platform simplify the activity of discovery and publish of the Commerce APIs