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PARIS21Partnership in Statistics for
Development in the 21st Century
Communications Update & Branding Vision
Christopher GullyPARIS21 Board Meeting
Paris, 3 April 2014
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First, some context
“You complain that your report would be dry … the drier the better. Statistics should be the driest of all reading”- William Farr (1807 – 1883)
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First, some context
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Communications Plan 2013
Visibility
Impact
Co-ordination
Dialogue
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Our Audience
Database of 3,467+ contacts, built over the past 15 years
This is a core audience, but we can do much more
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Our Audience
3% 6% 3%
24%
12%
2%
22%
7%
22%
Contacts by CategoryAcademicBankConsultantGovernmentInternational OrganizationNGONSORegional OrganizationUndefined
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Our Audience
31%
15%
2%
9%
33%
9%
Contacts by RegionAfrica
Asia-Pacific
Eastern Europe
Latin America and Car-ibbean
Western Europe and Others
Undefined
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Communication Channels
• Website• News• Social Media• Advocacy Materials
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Website
News Stories 46 (average 1 per week)Page Views 30,854 (up from 24,423)Visits 102,180 (up from 77,654)Pages per visit 3.31 (up from 3.18)
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News
Subscribers 3,467Newsletters sent 4 (one per quarter)
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Social Media
Tweets 574 (1.25 per day)Followers 279 (+4 per week)Engagement 28% retweeted
10% favourites12% replies
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Advocacy Materials
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What’s Coming in 2014?
• Informing a Data Revolution Advocating for political support: Ambassadors for
a Data Revolution Connecting with partners for technical support
and advice: Data Revolution Technical Review Group
• Building out the contact database• Support countries with statistical advocacy
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New Ideas
• The PARIS21 brand enjoys wide recognition, but often for very different reasons
• Confusion in terms of the activities of the Secretariat, the Partnership, or… ?
• Highlighting activities can provide opportunities to better showcase the Partnership, not just the Secretariat
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PARIS21 Branding Vision
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• Country Report on Support to Statistics (CRESS)
• Partner Report on Support to Statistics (PRESS)
• Secretariat for Busan Action Plan for Statistics (BAPS)
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• Accelerated Data Programme (ADP)
• International Household Survey Network (IHSN)
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• National Strategies for the Development of Statistics (NSDS)
• Regional Strategies for the Development of Statistics (RSDS)
• User/Producer Workshops
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• Informing a Data Revolution
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PARIS12 Branding Vision
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The PARIS21 Toolbox
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Thank you
Questions or Comments?