q4 communications - creative & branding
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The marketplace is a crowded, noisy place. Cutting through the clutter to connect with consumers requires insight, a unique approach, a great story and an attentive audience.TRANSCRIPT
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CREATIVE & BRANDING
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CREATIVE & BRANDING 2W W W . Q 4 C O M M U N I C A T I O N S . C A
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MEET OUR TEAM
Sirus Azadi – Interactive Creative Direction + User Experience
With more than a decade of marketing and interactive experience, Sirus has shaped Q4 Communications Inc.
into a fresh, innovative alternative for companies seeking all the benefits of a big agency with the customized
approach of a boutique shop.
His portfolio demonstrates solid, strategically driven creative ideas. He finds the simple solution for beautiful
and effective interface design. Sirus artfully combines left brain logic and right brain creativity to produce online
experiences that are unique, engaging and accessible.
Eric Pezik – Creative Director + Branding Strategist
Eric has a keen eye for design and a knack for creating awesome campaigns, both in print and multimedia. His
talent caught the attention of numerous agencies and over time he achieved the level of Creative Director by
working his way through various national ad agencies and in-house marketing firms. As a Creative Director, he
has more than 15 years of experience developing marketing campaigns for many high-end brands.
A growing area of business includes magazine design, incorporating print and online components and mobile
marketing, allowing clients to create powerful communication strategies that cross a number of key platforms.
Stephen McNeill – Copywriter + Marketing Strategist
Stephen began his career in daily newspapers and worked for a number of large dailies including The Globe and
Mail, Canada’s national newspaper, where he was an editor. He also spent a decade in the building industry as edi-
tor of Ontario Home Builder magazine, the official publication for the provincial builders’ association. Since 2002,
Stephen has been a marketing strategist working with medium-sized businesses to multi-national corporations,
helping them improve their image, reputation, employee relations and strengthen their position in the marketplace.
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BRAND STRATEGY
The marketplace is a crowded, noisy place. Cutting through the clutter to connect with consumers requires insight, a unique approach, a great story and an attentive audience.
Knowing who you are and what makes you different gives you the competi-tive edge. Yet, with the demands of day-to-day operations, it can be difficult to step back and look at your business with a critical eye. This is where we come in. We bring clarity, objectivity and expert perspectives to our work. We conduct the necessary research to gain deeper insights and under-standing. Then we provide strategic direction to the design process and give you our observations and recommendations. Research and planning are among the most importantthings we do for our clients.
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MESSAGING
Ever been cornered at a party by a person who runs on at the mouth? Then you know how important communication can be. The adage “Choose your words wisely” has never been more apropos than in marketing. Some people use a lot of words without really saying anything. We have a word for that, but we can’t use it here.
What we can say is that people connect with stories…real stories told in a compelling way. Customers today are short on time and long on options so we aim for clarity, brevity and precision. But don’t be fooled into think-ing that brevity equals insignificant or easy. Blaise Pascal, the French phi-losopher, once said, “If I had more time, I would have written you a shorter letter.” Distilling your message is challenging and most clients look forward to it about as much as a stick in the eye. But it is essential. And done right, it can be a powerful, game-changing experience.
We develop messaging for our clients that is real and compelling by first getting a clear understanding of who they are, who they’re serving, and why it matters.
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TM
Vintage Vintage Vintage C a p i t a l C o r p o r a t i o nC a p i t a l C o r p o r a t i o n
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BEFORE
AFTER
BRANDING & PRINT COLLATERAL
Synopsis: “Saving Taxes While Saving Lifes” was the tagline developed for
Canadian Humanitarian Trust (CHT) program, whih was the true esence
of the branding. We created an awareness that eveoked emotion and a
sense of need to the thousands of people who benefited from the efforts
of this rewarding project.
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EXPERIENCE THE BEAUTY OF BELIZE
“IN CENTRAL AMERICA, COSTA RICA TOOK THE LEAD IN SELLING REAL
ESTATE TO FOREIGNERS ABOUT 10 YEARS AGO; PEOPLE THAT BOUGHT
THEN HAVE ENJOYED GREAT APPRECIATION AND MANY BENEFITS. IF
YOU MISSED THAT OPPORTUNITY, YOU OWE IT TO YOURSELF TO
RESEARCH THE CURRENT OPPORTUNITY THAT BELIZE IS OFFERING TO
FOREIGNERS; YOU CAN BUY NOW AND RIDE, FROM THE BEGINNING,
THE POSITIVE WAVE OF REAL ESTATE INVESTMENT.”~ Ricardo Cardenas - Vice President REMAX, Latin America and Caribbean
Placencia Land & Development Co. Ltd
460 Brant Street, Suite 300 | Burlington, Ontario | Canada | L7R 4B6
Phone: (905) 901-3787
Email: [email protected]
Website: www.theplacencia.com
Placencia, Stann Creek District
Belize, Central America
Paradise Preserved from Rainforest to Reef
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Vintage Vintage Vintage C a p i t a l C o r p o r a t i o nC a p i t a l C o r p o r a t i o n
BRANDING & PRINT COLLATERAL
Synopsis: “Paradise Preseved from Rainforest to Reef” was the tagline that
brought awareness to a new housing project in Belize. We captured the
essence of Belieze by utilizing this phrase along with brilliant photography
to evoke the true beauty you could discover while living in Belize.
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VISUAL IDENTITY
Today’s society is information rich and time poor. And so, it is of-ten the creative visual expression of a brand that delights, inspires and moves people. A carefully crafted visual presence is essential to differentiate effectively, build trust and advance the strategy.
Since the Homo sapiens, symbols and images have been used to record stories and express individuality. Given the speed of life today, their use is increasingly important. The designer’s palette includes color, shape, ty-pography, imagery, style, composition and the sensory. When thoughtfully and artfully combined, the result is nothing short of...well...inspiring.
People tend to form their opinions about who you are and what you’re about before they can hear what you have to say. So, while cultivating character and personality are critical for success, it is equally important to dress the part. Being real with your image will ensure that you attract and connect with the right people. If you walk like a duck and quack like a duck, it’s best if you also look like a duck.
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TM
Vintage Vintage Vintage C a p i t a l C o r p o r a t i o nC a p i t a l C o r p o r a t i o n
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Vintage Vintage Vintage C a p i t a l C o r p o r a t i o nC a p i t a l C o r p o r a t i o n
®
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Vintage Vintage Vintage C a p i t a l C o r p o r a t i o nC a p i t a l C o r p o r a t i o n
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Vintage Vintage Vintage C a p i t a l C o r p o r a t i o nC a p i t a l C o r p o r a t i o n
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COMMUNICATIONS
People are tired of being bombarded with the same old messag-es, or worse, being lied to. Consumers are increasingly resentful of intrusive one-sided conversations. Today, brands have to participate in an honest dialogue.
Authentic conversations are only possible when an organization is self aware; when it knows its reason for existing and what makes it unique. We help organizations dig deep, stretch creatively and speak.
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BRANDING & PRINT COLLATERAL
Synopsis: “Be a part of History” was the tagline developed for The Vin-
tage Iconic Archives (VIA) program. The branding was to evoke a sense of
history which was based on archival images purchases from original APA
photograph slides dating back as far as the early 1900’s. The program
recieved rave reviews and accolades for it’s astounding presence in the
arts community.
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Vintage Vintage Vintage C a p i t a l C o r p o r a t i o nC a p i t a l C o r p o r a t i o n
5BILLION WORDS
1122 International Blvd., Suite 100Burlington, Ontario
L7L 6W1
Email: [email protected]
Be a part of History.
www.viaproject.ca
Preserving Culture {Enabling Research {Benefitting Canadians.via
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SINCE THE ADVENT OF ANALOGUE PHOTOGRAPHY MORE THAN 150 YEARS AGO,the photograph has been the principal documentary record of civilization; A passportto our collective memory and history. However, without proper care, these fragileobjects may be damaged over time or lost entirely through neglect.
There is a vital need to safeguard the enduring legacy found in the vintage photographic record. A number of leading Canadian educational institutions possess the desire, ability and capacity to house and preserve these unique cultural and artistic resources, and to make them available for all to cherish. Yet,none of these institutions have the financial resources necessary to purchasethese photographs for their public collections.
The Vintage Iconic Archives (VIA) Project makes it possible for individual Canadians to play a vital role. As collectors first, and thereafter as donors, we canensure the preservation of these captivating and intensely valuable artifacts, whilereceiving significant personal tax benefits in the process.
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Calgary
Monday, December 7th , 2009
Carriage House Inn
9030 Macleod Trail South, Calgary, Alberta
Edmonton Tuesday, December 8th, 2009
Mayfield Inn and Suites
16615 - 109th Avenue, Edmonton, Alberta
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BRANDING & PRINT COLLATERAL
Synopsis: Magnastrata reached out to us to develop their branding and
collateral going to market with some fierce competition left no room for
error. We created a solid package which brought them to market and
recieved over 3million in sales in the first 90 days. Needless to say, the
client was happy and we continued our relationship for a further 2 years
until the flow-through closed it’s term.
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V I S I T W W W. C H R I ST I N E B R E N N A N . L I V E O N Y X . C O M
( 8 0 0 ) X X X - X X X X
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Your perfect suite awaits you at ONYX
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HELLO CHRISTINE,
High fashion meets highrise.
MODELS DO NOT DEPICT RACIAL PREFERENCES. PRICES, AVAILABILITY AND SPECIFICATIONS SUBJECT TO CHANGE WITHOUT NOTICE.
Christine,Your perfect suite awaits you at ONYX.
High fashion meets highrise.
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Pel lentesque a l acus . Nam semi . Du is sap ien do -
lo r, a l iquam ut , p lacera t ve l , tempus ve l , nuCu
soc i i s natoque penat ibus et magn is d is par tu r i -
ent montes , nascetur r id icu lus mus.
The Post & Beam accents , s tone det a i l ing and
p leas ing s t reetscapes wi l l be l ighted by h is tor ic
s t reet lamps and d i rected by v in t age s t reet s ig -
nage. Pr iva te s t reets , ample guest park ing , wa lk -
ing /sk i t ra i l s lead ing to the tenn is c lub and poo l ,
and landscap ing th roughout wi l l be carefu l l y im-
p lemented to be apprec ia ted f rom any v is t a , in -
c lud ing your own ba lcony. Faccum ero od i t ve l i t
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HELLO CHRISTINE,
High fashion meets highrise.
Christine,Your perfect suite awaits you at ONYX.
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REGISTER YOUR CLIENTS
Christine
Brennan
Davies Smith Development
185 The West Mall, Suite 1000
ON
M9C 5L5
Toronto,
CA
416-363-1030
Thank you Christine!
FOR MORE INFORMATION CALL
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Contemporary styling. Urban elegance. Extraordinary living.
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LAKESHORE LIVING
Celebrity ProfileMatt Dunigan
Home on the Grill
Light fareTrends and Advice from
Concept Lighting Galleries
KHACHI A stunning interior makeover by Ramsin Khachi
CHICWIN THE ULTIMATE TRIP TO NAPA
VALLEYpage 37
CULt WiNeSGain Exclusive Access to Some
Extraordinary Napa Valley Wines
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iSSUE tWO | FALL 2011
CANADA’S LANDSCAPE DESIGN BUILD MAGAZINE
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CANADA’S LANDSCAPE DESIGN BUILD MAGAZINE
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Our TOwnD o w n t o w n O a k v i l l e M a g a z i n e
FALL 2011
Taste of DowntownDiscover What’s New
in Downtown OakvilleFashion for Autumn Celebrating Our Heritage
Fabulous Fall
Pets make life better
Find us inside f
or
extra discounts
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brain foodKeeping your pet
mentally sharp
kids CornerPuzzles, games and fun facts
ClubPetHow to save on pet products
PLUS
SPRING 2012
Preparing your dog for the newbornthree’s Company
AKUSAmagazine
AnimAl Kingdom Summer 2012
For the BirdsIs a bird the right pet for you?
Pet LegisLationAre your ownership rights protected?
CatLikeThe mysterious moods of felines
Prem
iere
issue
FinCasters Distinguished journalist shares his fish passion
a dog’s LiFe Is your dog minding his manners in the park?
Plus!
Valuable resource for owners of all ages
PetLovers
WWW.GOURMETORGANICSMAGAZINE.CA GOURMET ORGANICS | SEPTEMBER 2011 1
IT BEGAN WITH A CROUTON
HOW A SUMMER VENTURE BECAME AN EMPIRE
ON THE ROADFOLLOW CHRIS AND PETER NEAL
AS THEY BIKE FOR CHARITY
WHAT IS FAIR TRADE?
CONDUCTING BUSINESS WITH A CONSCIENCE
32 8 12
{GREEN LIVING}WHOLESOME FOODS FOR THE ENTIRE FAMILY
$4.95 | ISSUE 1 | SEPTEMBER 2011FREE
PREMIERE ISSUE
MAGAZINE PUBLICATIONS
Synopsis: Working closely with The Magazine Shoppe we produce editorial,
branding, design, layout and print services for many of their publications.
The brand consistency must be utilized on each publication according to
the manufacturer, this is a very successful vehicle to bring brand aware-
ness to the marketplace and also creates a unique bond with the customer
on a personal and respected level.
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