• COMPANY STORY• DIVISION & STRATEGIES• COMPANY HISTORY• ORGANIZATION• BRAND STORY• DISTIRTIBUTION CHANNEL• BRAND MARKETING
About HONGIK SKIN
Since 4347 Years..
Since long time ago, our female ancestors had continuously tried to fulfill their instinct for the perfect beauty with their wise & sensible ways.
Following our ancestors’ spirit ‘Benefit all Mankind’, HONGIK-SKIN is now providing you the best products including the best ingredients only. As you can see our outstanding achievement here, we also would like to give this amazing miracle to your skin. Now, let us begin the HONGIKSKIN’s Special Skin Story!
Beautiful Promises of HONGIK SKIN
Including Only the
bestIngredients
No Chemical Extract con-
tained
Providing Reasonable
Price
01 02 03
Company Story
Management Sys-tem for Only Cus-tomers
All Product is devel-oped by Customers’ needs.
MBC Project
Supporting all steps, it means from design to brand consulting
고객이 만족할 만한 가치 제공
고순도 , 고함량 , 유해성분 배제효능 집중화 제품 제공
소비자 행동변화에 따른 더 나은 품질 및 합리적인 가격 제공
브랜드 스토리 제공
합리적인 가격으로 판매포인트 컨설팅 제공
구매자의 시장에 적합한 제품으로 합리적인 가격제시
Expansion DiversityDistribution Channel
Diversification of distribution channel
Collaboration with diversity business
Preparing foundation for Global Marketing
Vision & Strategies
Expansion the Global marketStrategy to concentrate for China market: Establish local subsidiaries
Expansion the Asia market: Development the Agencies : Diversification marketing strate-gies
Expansion the distribution channel in America and Europe: Providing customized products
MBC Project
Providing brand story
Selling point & consulting the market with reasonable price
Offer the suitable products for each market with reasonable price
Management System for Only Customers
Providing content-able prod-ucts
High-quality & High-contents product to make customers re-buy
The best product with reason-able price
Expansion DiversityDistribution Chan-nel
Develop new distribu-tion channel with positive & active mind
Expansion the Global market
Inroad Asia, Amer-ica, Europe, and others
`
Company History
- Supply to Distributor(Outlet Perfume) in PL
- Supply “Hanhui” brand to Distributor(GMC) in MN
- Established “Hongik Skin Co., Ltd.”
- Launched “Yeoin Yeo Dduianal Woo” brand
- Launched “ Saint Peau” Brand
- Launched “Gowool Yeo Dduianal Woo” brand
- Contract the exclusive with “PT.Sinabeuro” in ID
- Contract for collaboration with Angel Heart under MBC project
- Contract the exclusive with “Amazing Beauty” in HK
- Supply 30 items to Distributor(AC Beauty Lane) in MY
- Supply “NAEXY” brand to Distributor(Aycom) in PL
- Contract Exclusive distributionship with USAcos in USA
- Supply to Distributor (Cosmo Zone) in CA
- Launched “Hanhui” Brand
- Supply to Distributor (Princess, Vivid Beauty) in HK
- Contract Exclusive distributionship with “Hankook
Trading” for TH market
- Launched “NAEXY” Brand
- Launched “Moselle” Brand
Company History
- Participation Beauty Expo in TH
- Supply to wholesaler in KZ
- Supply to distributor(4prettier) in USA
- Supply to wholesaler(Izar) in PE
- Supply to distributor(Mimy Halim) in ID
- Supply to Wholesaler(King’s garden) in CA
- Supply to Exclusive distributor (ASANOKUNI) in JP
- Supply to wholesaler(Suheong Capsule) in VN
- Supply to Exclusive distributor (Nature.Bros) in KH
- Participation Beauty Expo in Hochimin, VN
- Launching the NP Solution Brand
- Participation International Cosmetics beauty Expo in
Shanghai
- Establish the Hangzhou Cosmetics Co., ltd in CN
- Launching the Hwanghoobin Brand
- Participation International Cosmetics beauty Expo in
Shanghais
Company History
- Supply to wholesaler (Young Would) in Hongkong
- Supply to distributor(Eternal Spa) in Taiwan
- Launching the Merci Brand
- Establish subsidiary company - the TCMG Co., ltd
- Launching the Brands - 4W Solution, 3W Solution,
She’s look
- Launching the Brand - Bergamo
- Launching the Brand - Yezihu
- Launching the Brand - Olivia Lauren
- Launching the Brand - Lafuma
- Launching the Brand - Kartel
- Supply to Distributor (Clair Int’l Ple Ltd) in Singapore
- Launching the Brands – Ellelhotse
- Launching the Brand - Yezimein
- Establish the LK Cosmetics Co., LTD
Organiza-tion
Purchasing Dept.
LocalLocal
Sales Dept. Design Dept.
ProductDesign
ProductDesign
Manufacture Dept. Local Corporation
재무관리경영관리
대표이사
OverseasOverseas OnlineOnline WebDesignWeb
Design
Subsidiary Materials
Management
Subsidiary Materials
Management
ProductionSchedule
Management
ProductionSchedule
Management
R&D
R&D
Production&
Packing
Production&
PackingTradingTrading Local
MarketingLocal
Marketing
Finance Department Finance Department
PresidentPresident
HeadquarterHeadquarter
Marketing CEOMarketing CEO
Brand Story Saint Peau
Brand Story Yeowoo Se-ries
Brand Story N A E X Y
Distribution Channel
Online Export Offline Etc.
35%
35%
25%
5%
Distribution CHANNEL
OnlineHongik Skin market
Social CommerceOpen Market
ExportEurope
AmeticaAsia
OfflineDepartmentWholesalesGuide Shop
Etc.Retail ShopSNS Market
TC Mall
Hongik Skin communicate to customers with diversity distribution channel.
Distribution CHANNEL
40’s 20% 10’s 12%
20’s 38%30’s 25%
Etc. 5%
Fe-male72%
Male28%
Sex Rate of Customers
Customer Analysis: Hongik Skin Products is loved in 20’s and 30’s females. And other range of people Rate is increasing continually.
“Hongik Skin Product is loved without distinction of sex of age”
Age Rate of Customers
Distribution CHANNEL
All of Hongik Skin Product is sold inGlobal market such as China, East-South Asia market, America, and Europe. And, the profit is increas-ing continually.
Brand Market-ing
“Hongik Skin is loved by Stars”
Brand Market-ing
All of Hongik Skin Products is posted with articles when we lauched new products because we provide reasonable price and high quality products.
Brand Market-ing
SponsoredFamous stars by HI- Skin
<TV and Maga-zine>
SponsoredRadio Programby HI- Skin