OPTIMISE Optimising the
performance of the
intranet
BUILDBuilding the
intranet
ANALYSEEngagement analysis &
benchmarking
Consider a hypothetical fully engaged
intranet. How would it look?
100% of userbase
visit the site every day
view content every day
perform each possible form of
interaction once per visit
100% of userbase
visit the site every day
view 10 pages every day
Interest
(visitor quantity)
(visit frequency)
(visit depth)
perform each possible form of
interaction once per visit
Activity
100% of userbase
visit the site every day
view 10 pages every day
Interest
(visitor quantity)
(visit frequency)
(visit depth)
Reasons To Log On - Summary
Reason To Log On
• Essential functionalities
(essential, exclusive,
easy)
• Regular Turnover of Content
• Personal Relevance
• Continuous Evolution
Making an intranet
INTERESTING
Reason To Return
• Useful functionalities
• Regular turnover of
content
• Personalisation
• Continuous
improvement plan
• Good UX/Usability
• Slick/Fun design
Reasons To Return - Summary
Reasons To Lead - Summary
Reason To Lead
• Social Features
• User profile pictures
wherever possible
• Self-service groups/team
rooms
• Flexibility & agility
Reasons To Sponsor - Summary
Reason To Sponsor
• Streamlined business
functions
• Support for serendipitous
connections
• KPIs (based on
engagement score)
• Measuring tools in place to
gather data.
Ways To Advocate - Summary
Ways to Advocate
• Well defined purpose for
intranet
• YES! Team strategy
• User generated
communications
• Traditional
communications plan
• Management involvement
plan
Reason To Log On
• Essential functionalities (essential,
exclusive, easy)
Reason To Return
• Useful functionalities
• Regular turnover of content
• Personalisation
• Continuous improvement plan
• Good UX/Usability
• Slick/Fun design
Ways To Advocate
• Well defined purpose for intranet
• YES! Team strategy
• User generated communications
• Traditional communications plan
• Management involvement plan
Reasons To Sponsor
• Support for serendipitous
connections
• Streamlined business functions
• KPIs (based on engagement
score)
• Measuring tools in place to
gather data.
Reasons To Lead
• Social Features
• User profile pictures wherever
possible
• Self-service groups/team
rooms
• Flexibility & agility
5-Part Intranet Engagement FrameworkSmallWorlders
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