Construct of Consumer Perceived Value1. Increasing customer perception of value in2. Suitability for word of mouth marketing 3. Enhancing customer participation 4. Ease of navigation 5. Ease of registration6. Ease of accessibility 7. Increasing customer knowledge of product8. Garnering traffic 9. Facilitating communication 10. Congeniality of environment 11. Customer centricity 12. Help build a community of customers