![Page 1: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/1.jpg)
@mikemyers614
ContentMarketing
MESSAGES YOUR AUDIENCE ACTUALLY WANTS
![Page 2: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/2.jpg)
@mikemyers614
Content marketing isn’t some mythical place.
(It’s also not a tactic or a buzzword.)
![Page 3: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/3.jpg)
@mikemyers614
Content marketing is a philosophy for how to create, curate and distribute messages to a targeted audience.
I agree!
![Page 4: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/4.jpg)
@mikemyers614
But it’s not all messages. That would just be
Content
![Page 5: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/5.jpg)
@mikemyers614
And it’s not just messages about you. That would be
Marketing
![Page 6: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/6.jpg)
@mikemyers614
So the combination of Content Marketing
is creating and distributing the messages your audience
actually wants.
![Page 7: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/7.jpg)
@mikemyers614
Oh, so it’s advertising?
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@mikemyers614
Um, no.
![Page 9: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/9.jpg)
@mikemyers614
Advertising, by it’s very nature, is interruptive.
And that’s okay.
It obviously works (when it’s done well).
![Page 10: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/10.jpg)
@mikemyers614
But people don’t always want to be interrupted.
Or marketed to.
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@mikemyers614
Here’s the difference:
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@mikemyers614
Traditional marketing is telling
people how you can help them.
![Page 13: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/13.jpg)
@mikemyers614
Content Marketingis just
helpingthem.
![Page 14: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/14.jpg)
@mikemyers614
You know, like this:
![Page 15: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/15.jpg)
@mikemyers614
And this:
![Page 16: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/16.jpg)
@mikemyers614
And, of course, this:
![Page 17: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/17.jpg)
@mikemyers614
As you probably know, content marketing is
not new.
![Page 18: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/18.jpg)
@mikemyers614
It’s been around for 100s of years.
![Page 19: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/19.jpg)
@mikemyers614
My favorite example is Ben Franklin’s Poor Richard’s Almanack >>
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@mikemyers614
Smart guy, that Franklin.
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@mikemyers614
He created Poor Richard’s to promote his printing business in 1732.
It didn’t talk about printing.
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@mikemyers614
What did it talk about? The things his audience was interested in.
Like the weather.
![Page 23: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/23.jpg)
@mikemyers614
Now that’s helpful.
(And smart. And timely.)
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@mikemyers614
Hey, that’s Content Marketing!
Helpful
Smart
Timely
![Page 25: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/25.jpg)
@mikemyers614
Of course, that doesn’t mean it’s easy.
(Nothing good ever is.)
![Page 26: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/26.jpg)
@mikemyers614
But it’s so worth it.Just remember…
![Page 27: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/27.jpg)
@mikemyers614
ContentMarketing
MESSAGES YOUR AUDIENCE ACTUALLY WANTS
![Page 28: Content Marketing: creating messages your audience actually wants](https://reader036.vdocument.in/reader036/viewer/2022070321/558a2d56d8b42ac4328b46f5/html5/thumbnails/28.jpg)
@mikemyers614
Thank you and good night.