communication messages - how to create good messages
TRANSCRIPT
How to develop effective messages
Management Communication Trainingwww.communicatingeu.com
Andrew Manasseh
• 25 years training, business development, staff management and training
• British Council 15 years in Thailand, Czech Republic, Italy and Brussels
• 9 years EU communications and PR training
• Work with EU trade associations, EU institutions, governments, corporate
Communication objectives
Raise awareness
Develop opinion
Change behaviour
You have to move your audience to a new place
Message
What do they think
now?
What do they care
about?
What do you want them to think?
www.communicatingeu.com
The message house
Messages need proof
Hard proof• Statistics
• Trends
• Graphs
• Charts
• Percentages
• Voter turnout
Soft proof
www.communicatingeu.com
Messages – the message house
Four questions
1. What’s the big picture?
2. What two or three supporting statements do you have?
3. What is your proof?
4. What do you want them to do?
www.communicatingeu.com
McDonald's Mission
We’re determined to continuously improve our social and environmental performance. We work hard, together with our suppliers and independent restaurant franchisees, to strive toward a sustainable future – for our company and the communities in which we operate.
From the beginning, we’ve been a company committed to doing the right thing. Today, our values continue to be the foundation for who we are, what we do, and how we operate,
EU Institution Clichés
2012 - European Year for Active Ageing and Solidarity between Generations
• The year is intended to raise awareness of the contribution that older people make to society. It seeks to encourage policymakers and relevant stakeholders at all levels to take action with the aim of creating better opportunities for active ageing and strengthening solidarity between generations.
• Awareness
• Policymakers
• Stakeholders
• Creating opportunities
• Strengthening
• Solidarity
Messages – the message house
Four questions
1. What’s the big picture?
2. What two or three supporting statements do you have?
3. What is your proof?
4. What do you want them to do?
For more information about out training courses
http://communicatingeu.com/
www.linkedin.com/A Manasseh
twitter.com/andimanas
www.communicatingeu.com
