Download - Content marketing forum #CMF16
INFLUENCERMARKETINGLet’s talk about
DEFINITIONIM
Influencer marketing is a form of marketing that focuses on identifying, building relationships with, and activating key leaders, partners, and individuals who have reach and relevance to your potential customers
MISSING PIECES TO REALLY OPT IN
2
STRUCTUREPROFESSIONALISM
2
1Influo brings
THINGS INFLUENCERS LOVE
4
PERSONAL APPROACH 1
THINGS INFLUENCERS LOVE4
EXCLUSIVITY2
THINGS INFLUENCERS LOVE4
PRODUCT
3THINGS INFLUENCERS LOVE4
MONEY 4
THINGS INFLUENCERS LOVE4
THINGS YOU NEED TO KNOW ABOUT IM
6
IT’S NOT FREE
1THINGS YOU NEED TO KNOW ABOUT IM
6
IT’S A SYMBIOSIS
2THINGS YOU NEED TO KNOW ABOUT IM
6
IT’S ABOUT CONVERTING CONTACTS INTO RELATIONS
3THINGS YOU NEED TO KNOW ABOUT IM
6
EVERYONE IS AN INFLUENCER
4THINGS YOU NEED TO KNOW ABOUT IM
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SIZE DOESN’T ALWAYS MATTER
5THINGS YOU NEED TO KNOW ABOUT IM
6
AIM FOR THE LONG TERM
6THINGS YOU NEED TO KNOW ABOUT IM
6
RULES TO FOLLOW
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DON’T COLD CALL. MARKET WITH THEM, DON’T MARKET TO THEM
1
RULES TOFOLLOW4
DON’T GET IN YOUR OWN WAY
2
RULES TOFOLLOW4
MAKE OBJECTIVES AND EXPECTATIONS CLEAR UPFRONT
3
RULES TOFOLLOW4
KNOW WHO YOU ARE DEALING WITH
4
RULES TOFOLLOW4
TAKE AWAYS
4
RESEARCH IS CRUCIAL 1
TAKEAWAYS4
TAILOR YOUR STORY, TAILOR YOUR CONTENT BUT BE FLEXIBLE
2TAKEAWAYS4
CONVERSION FROM CONTACT TO RELATION IS KEY
3TAKEAWAYS4
MAINTAIN THE4RELATION!
TAKEAWAYS4
DEMO
illy Art Collection - sustainArt 2
With the new illy Art Collection - sustainArt 2, illy renews its commitment to supporting coffee-producing countries and emerging artists. The new illy Art Collection showcases the work of artists from coffee growing re-gions, who have interpreted the sensations, experience, and narratives as-sociated with coffee.
Store Opening
LIVE
illy Art Collection - sustainArt 2
With the new illy Art Collection - sustainArt 2, illy renews its commitment to supporting coffee-producing countries and emerging artists. The new illy Art Collection showcases the work of artists from coffee growing re-gions, who have interpreted the sensations, experience, and narratives as-sociated with coffee.
Store Opening
Sisley-Spring-Summer-2015 - Instagram Content Kit
illy Art Collection - sustainArt 2
Adidas Yeesy Boost 350 - Store Release
UNIQLO Store opening Antwerp
Instagram Paid
Format Deal Closing
44h 22m 20 Slots
Slots
8€
@influo
MARK YOUR INFLUENCE