County Golf Development Conference
24 February 2009
Jennie Price (Chief Executive)
Three Issues
• Sport England Strategy
• Measuring satisfaction
• The role of volunteers
GROW
SUSTAIN
EXCEL
World Leading Community Sport
EXCEL(25% of investment)
SUSTAIN(60% of investment)
Talent support systems for each sport moving more talented performers onto elite programmes
Increase in the proportion of people satisfied with their sporting experience
Reduce the drop-off at 16 in at least 5 selected sports by 25%
GROW(15% of investment)
Increase participation in sport by 1million adults by 2012/13
Help young people to access 5 hours of sport a week
We will:
• Be strategic
• Show leadership
• Focus on sport, as opposed to physical activity
• Work in partnership with deliverers of sport
• Become a centre of best practice
• Set a ten year horizon to 2018
• Set specific targets to be achieved by March 2011
Our key strategic partner - National Governing Bodies
• A commissioning approach
• Their strategy for their sports
• Funding for outcomes
• Genuine accountability
• We succeed – or fail - together
Assessment Criteria
1. Delivery impact against strategic outcomes
2. Use of evidence base
3. Capacity to deliver
4. Cost of delivery
5. Risk
6. Commitment to priority groups
7. Cross sport working
8. Timescale for producing results
9. Sustainability of proposals
Assessment Process
• Individual Assessment
• Peer Review
• Aggregate Assessment
• Advisory Panel
• Sport England Board
Sport England Funding for 2009 - 2013
Angling 1,561,906
Archery 857,989
Athletics 20,447,169
Badminton 20,800,000
Baseball & Softball 2,700,000
Basketball 8,200,000
Basketball (Wheechair) 727,683
Boccia 816,041
Bowls 756,750
Boxing 4,700,000
Canoeing 8,470,577
Cricket 37,776,725
Cycling 24,288,000
Equestrian 4,268,002
Fencing 1,041,413
Football 25,635,000
Goalball 358,000
Golf 12,851,500
Gymnastics 11,388,481
Handball 645,300
Hockey 11,511,000
Judo 10,242,001
Lacrosse 2,210,993
Modern Pentathlon 886,496
Mountaineering 1,287,850
Movement & Dance 741,552
Netball 17,300,000
Orienteering 2,275,000
Rounders 2,200,000
Rowing 9,100,000
Rugby (Wheelchair) 480,000
Rugby League 29,408,341
Rugby Union 30,724,908
Sailing 9,619,542
Shooting 750,000
Snowsport 985,000
Squash 12,600,000
Swimming 20,875,000
Table Tennis 9,301,404
Taekwondo 750,000
Tennis 26,800,000
Triathlon 4,700,000
Volleyball 5,600,000
Waterskiing 951,373
Weightlifting 609,094
Wrestling 331,824
Sub total 400,531,914
Football Foundation 60,000,000 Coaches for more than one sport 7,500,000
Better governance 3,150,000
Coaching bursaries 1,300,000
Coaching network 7,500,000
Total 479,981,914
Sport England and the England Golf Partnership
• Award of £12,851,500 for 09/13
• 11th highest award
• Increase of 13.80%
• c75k additional 1 x 30 sessions
• Backing a range of new “Get into Golf” initiatives
• Focus on County Golf Partnerships
• Support for work on amalgamation of English Golf Union and English Women’s Golf Association
Other Funding Streams
• Themed rounds - £25 – 30M per annum
• Targeted programme of facilities investment - £10M per annum
• Small grants scheme - £7M + £3M Sportsmatch per annum
• Innovation Fund - £5M per annum
Measuring participant satisfaction
• A market driven approach
• Survey of 900 people per sport
- 300 talent pool
- 300 club members
- 300 participants
• A key outcome for Sport England funding
• Provides the “what” as well as the “why”
• Information will be shared with the sports
The 10 Satisfaction ‘domains’
Quality of the sporting experience
SocialAspects
Performance
Exertion and
fitness
Organisation:Ease of
participating
Organisation:People & staff
Coaching
Value for Money
Facilities and playing
environment
Diversion Release
Officials
The 10 Satisfaction ‘domains’ : participant?
Quality of the sporting experience
SocialAspects
Performance
Exertion and
fitness
Organisation:Ease of
participating
Organisation:People & staff
Coaching
Value for Money
Facilities and playing
environment
Diversion Release
Officials
Quality of the sporting experience
SocialAspects
Performance
Exertion and
fitness
Organisation:Ease of
participating
Organisation:People & staff
Coaching
Value for Money
Facilities and playing
environment
Diversion Release Officials
The 10 Satisfaction ‘domains’ : affiliated club member?
The 10 Satisfaction ‘domains’ : talent pool?
Quality of the sporting experience
SocialAspects
Performance
Exertion and
fitness
Organisation:Ease of
participating
Organisation:People & staff
Coaching
Value for Money
Facilities and playing
environment
Diversion Release Officials
Volunteers
• All community sport is crucially dependant on volunteers
• 5.8 million people already volunteer in sport
• 70% of all coaches in England are volunteers
Motivation
• Making a difference / valuable contribution
• Having their time effectively used and in a cause they can connect with
• Social benefits – new friends and networks
• Positive word of mouth recruitment from friends and relatives
How Sport England can Help
• Recognising the contribution of volunteers
• Encouraging NGBs to manage and support them well
• Addressing bureaucracy - data collection
coaching
child protection
SUMMARY
• New era for Sport England
• Clear targets
• Market/participant focus
• New partnership with Golf for 09/13
• Better recognition for the role and contribution of volunteers