County Golf Development Conference

24 February 2009

Jennie Price (Chief Executive)

Three Issues

• Sport England Strategy

• Measuring satisfaction

• The role of volunteers

GROW

SUSTAIN

EXCEL

World Leading Community Sport

EXCEL(25% of investment)

SUSTAIN(60% of investment)

Talent support systems for each sport moving more talented performers onto elite programmes

Increase in the proportion of people satisfied with their sporting experience

Reduce the drop-off at 16 in at least 5 selected sports by 25%

GROW(15% of investment)

Increase participation in sport by 1million adults by 2012/13

Help young people to access 5 hours of sport a week

We will:

• Be strategic

• Show leadership

• Focus on sport, as opposed to physical activity

• Work in partnership with deliverers of sport

• Become a centre of best practice

• Set a ten year horizon to 2018

• Set specific targets to be achieved by March 2011

Our key strategic partner - National Governing Bodies

• A commissioning approach

• Their strategy for their sports

• Funding for outcomes

• Genuine accountability

• We succeed – or fail - together

Assessment Criteria

1. Delivery impact against strategic outcomes

2. Use of evidence base

3. Capacity to deliver

4. Cost of delivery

5. Risk

6. Commitment to priority groups

7. Cross sport working

8. Timescale for producing results

9. Sustainability of proposals

Assessment Process

• Individual Assessment

• Peer Review

• Aggregate Assessment

• Advisory Panel

• Sport England Board

Sport England Funding for 2009 - 2013

Angling 1,561,906

Archery 857,989

Athletics 20,447,169

Badminton 20,800,000

Baseball & Softball 2,700,000

Basketball 8,200,000

Basketball (Wheechair) 727,683

Boccia 816,041

Bowls 756,750

Boxing 4,700,000

Canoeing 8,470,577

Cricket 37,776,725

Cycling 24,288,000

Equestrian 4,268,002

Fencing 1,041,413

Football 25,635,000

Goalball 358,000

Golf 12,851,500

Gymnastics 11,388,481

Handball 645,300

Hockey 11,511,000

Judo 10,242,001

Lacrosse 2,210,993

Modern Pentathlon 886,496

Mountaineering 1,287,850

Movement & Dance 741,552

Netball 17,300,000

Orienteering 2,275,000

Rounders 2,200,000

Rowing 9,100,000

Rugby (Wheelchair) 480,000

Rugby League 29,408,341

Rugby Union 30,724,908

Sailing 9,619,542

Shooting 750,000

Snowsport 985,000

Squash 12,600,000

Swimming 20,875,000

Table Tennis 9,301,404

Taekwondo 750,000

Tennis 26,800,000

Triathlon 4,700,000

Volleyball 5,600,000

Waterskiing 951,373

Weightlifting 609,094

Wrestling 331,824

Sub total 400,531,914

Football Foundation 60,000,000 Coaches for more than one sport 7,500,000

Better governance 3,150,000

Coaching bursaries 1,300,000

Coaching network 7,500,000

Total 479,981,914

Sport England and the England Golf Partnership

• Award of £12,851,500 for 09/13

• 11th highest award

• Increase of 13.80%

• c75k additional 1 x 30 sessions

• Backing a range of new “Get into Golf” initiatives

• Focus on County Golf Partnerships

• Support for work on amalgamation of English Golf Union and English Women’s Golf Association

Other Funding Streams

• Themed rounds - £25 – 30M per annum

• Targeted programme of facilities investment - £10M per annum

• Small grants scheme - £7M + £3M Sportsmatch per annum

• Innovation Fund - £5M per annum

Measuring participant satisfaction

• A market driven approach

• Survey of 900 people per sport

- 300 talent pool

- 300 club members

- 300 participants

• A key outcome for Sport England funding

• Provides the “what” as well as the “why”

• Information will be shared with the sports

The 10 Satisfaction ‘domains’

Quality of the sporting experience

SocialAspects

Performance

Exertion and

fitness

Organisation:Ease of

participating

Organisation:People & staff

Coaching

Value for Money

Facilities and playing

environment

Diversion Release

Officials

The 10 Satisfaction ‘domains’ : participant?

Quality of the sporting experience

SocialAspects

Performance

Exertion and

fitness

Organisation:Ease of

participating

Organisation:People & staff

Coaching

Value for Money

Facilities and playing

environment

Diversion Release

Officials

Quality of the sporting experience

SocialAspects

Performance

Exertion and

fitness

Organisation:Ease of

participating

Organisation:People & staff

Coaching

Value for Money

Facilities and playing

environment

Diversion Release Officials

The 10 Satisfaction ‘domains’ : affiliated club member?

The 10 Satisfaction ‘domains’ : talent pool?

Quality of the sporting experience

SocialAspects

Performance

Exertion and

fitness

Organisation:Ease of

participating

Organisation:People & staff

Coaching

Value for Money

Facilities and playing

environment

Diversion Release Officials

Volunteers

• All community sport is crucially dependant on volunteers

• 5.8 million people already volunteer in sport

• 70% of all coaches in England are volunteers

Motivation

• Making a difference / valuable contribution

• Having their time effectively used and in a cause they can connect with

• Social benefits – new friends and networks

• Positive word of mouth recruitment from friends and relatives

How Sport England can Help

• Recognising the contribution of volunteers

• Encouraging NGBs to manage and support them well

• Addressing bureaucracy - data collection

coaching

child protection

SUMMARY

• New era for Sport England

• Clear targets

• Market/participant focus

• New partnership with Golf for 09/13

• Better recognition for the role and contribution of volunteers