CPWF Repackaging Effort

Can you repackage for different audiences?

When did we lose the art of repackaging?

CPWF Phase 1 (2005 – 2009)

Immense learning, little documentation that could be used outside of research

Materials to developed from the repackaging exercise

• 50 best chapters • Techniques, tools,

approaches, methods• Audience: development

administration, trainers, dev professionals, researchers

• 50 posters with key messages

• Audience: education institutes

• Revamped CPWF website which makes all CPWF learning accessible

• Audience: academics, researchers development professionals

• 13 outcomes stories related to changes in KAS from CPWF projects

• Audience: Donors, media, other projects

Outcomes stories

Learning website

repository

SourcebookDialoguePosters

ProcessJanuary 2011 – June 2013

Harvesting & Marshaling

Material Identification

Repackaging & Editing

Review & Validation Meeting

Finalization, roll out and

dissemination

The products

Outcomes• Dialogue Posters –

– Translated and used by a number of universities in Thailand, Peru, Laos, India

• Sourcebook: – Foundation for Ecological Security/India translating selected

articles to farming communities for its work on groundwater and water management

– More than 1600 download of top 5 articles

• Outcome stories: – A number of donors have requested the stories and used in

presentations to promote CPWF approach. – Used as a model in CGIAR as a way to demonstrate

outcomes – More than 2500 downloads of top five stories

Results from final survey

• 69% of respondents indicated CPWF information was more accesible• non-IFAD respondents were more familiar with the sourcebook than

IFAD respondents • Many IFAD staff feel ‘happily uninformed • A gap exits between the supply of innovation from researchers and

the demand from development professionals• Only a modest share of non-researchers rate CPWF research as

more applicable than other research – need to find new ways to package.

Lessons learned on repackaging process

• Knowledge management has to be embedded into research from the beginning if users are going to use materials

• The review workshop validated the quality and usefulness of the materials and generated interest amongst next users

• Production/dissemination resource intensive:– Need to be contextualized– More time/budget into getting it into the hands of people who

can use – requires innovative ways to disseminate.

Implications for IFAD

• Materials are appetizers – a first step. Need to clearly define pathways for use

• Repackaging for use should be re-emphasized balance promotional material

• Knowledge Management has to be built into R4D process (outputs designed for next users from the outset) – – doing this now in WLE and CPWF Phase 2

• Focus on Co-design to ensure research is used by next users (see tomorrow’s presentation)

Questions

• How can repackaging be better promoted with a focus on utilization?

• What other successful repacking efforts have you seen? What were conditions/principles for success?