Download - Creating value through quality design
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Creating ValueThrough Quality Design
Paul NewmanManaging Director
Yorkshire East Division
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The Chocolate Works, York
Occasionally, an opportunity comes along that justifies a bespoke approach.
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The Location
Only 1km from City centre
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Existing BuildingsAll Grade 2 Listed
The Former HQ
The Iconic Clock Tower
The 6 StoreyFactory
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Existing Buildings – The HQ
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Existing Buildings – The Factory
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Existing Buildings – The Clock Tower
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Our Initial View
273 Standard Townhouses & Apartments
312,000 ft2
Clearly not the best way forward
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ACCORDIA LIVING, CAMBRIDGE
It Needed Something Special!
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It Needed Something Special!
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Concept Sketches
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Initial SketchesConcept Sketches
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Design Development
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Outline Consent secured in just 4 months
Phase 1 Reserved Matters received in only 8 Weeks
Significant POSITIVE press coverage throughout
Full Application for remainder of site approved in 4 months
Planning
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Building For Life 12
12 out of 12 Green
Commitment to Building for Life
12.
All planning applications have
to comply.
April 2013 - 7 of first 16 schemes
were Barratt David Wilson
including The Chocolate Works
and Derwenthorpe
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Where We Ended Up….
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Where We Ended Up….
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Where We Ended Up….
Revenue - Extra £31m
319 Bespoke Townhouses & Apartments
Extra 36 plots and 30,000ft2
Enhanced Reputation – Local & Industry
Will Be a Multi Award Winning Scheme
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The Commercial Reality
• Good design does not have to be Bespokedesign
• Bespoke is expensive and resource hungry
• Developers have to be competitive!
• Standard Floorplates Work – good layout, tried, tested, costed, reliable, repeatable
• Elevations are flexible to suit local vernacular
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ONLY POSSIBLE WITH A WILLING LAND OWNER
Pros• Bespoke Design• Partnership with JRHT• Innovative Scheme• Nationally recognised• Popular with buyers
Cons• Expensive• Technically difficult• Resource hungry• Can’t deliver sufficient
volume nationally
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Quality DesignCreating Added Value
Paul NewmanManaging Director
Yorkshire East Division