creating value through quality design
TRANSCRIPT
Creating ValueThrough Quality Design
Paul NewmanManaging Director
Yorkshire East Division
The Chocolate Works, York
Occasionally, an opportunity comes along that justifies a bespoke approach.
The Location
Only 1km from City centre
Existing BuildingsAll Grade 2 Listed
The Former HQ
The Iconic Clock Tower
The 6 StoreyFactory
Existing Buildings – The HQ
Existing Buildings – The Factory
Existing Buildings – The Clock Tower
Our Initial View
273 Standard Townhouses & Apartments
312,000 ft2
Clearly not the best way forward
ACCORDIA LIVING, CAMBRIDGE
It Needed Something Special!
It Needed Something Special!
Concept Sketches
Initial SketchesConcept Sketches
Design Development
Outline Consent secured in just 4 months
Phase 1 Reserved Matters received in only 8 Weeks
Significant POSITIVE press coverage throughout
Full Application for remainder of site approved in 4 months
Planning
Building For Life 12
12 out of 12 Green
Commitment to Building for Life
12.
All planning applications have
to comply.
April 2013 - 7 of first 16 schemes
were Barratt David Wilson
including The Chocolate Works
and Derwenthorpe
Where We Ended Up….
Where We Ended Up….
Where We Ended Up….
Revenue - Extra £31m
319 Bespoke Townhouses & Apartments
Extra 36 plots and 30,000ft2
Enhanced Reputation – Local & Industry
Will Be a Multi Award Winning Scheme
The Commercial Reality
• Good design does not have to be Bespokedesign
• Bespoke is expensive and resource hungry
• Developers have to be competitive!
• Standard Floorplates Work – good layout, tried, tested, costed, reliable, repeatable
• Elevations are flexible to suit local vernacular
ONLY POSSIBLE WITH A WILLING LAND OWNER
Pros• Bespoke Design• Partnership with JRHT• Innovative Scheme• Nationally recognised• Popular with buyers
Cons• Expensive• Technically difficult• Resource hungry• Can’t deliver sufficient
volume nationally
Quality DesignCreating Added Value
Paul NewmanManaging Director
Yorkshire East Division