CREATIVE DIGITAL MARKETING FOR SONGWRITERS
with Brian Thompson
Digital Social Marketing =
Global Word Of Mouth
The International Dude Of Leisure's 3 Rules of Success
1. Don't Suck
2. Be Cool
3. Have Drive
Is Social Media a Silver Bullet to Success?
Top 31 Ways to Suck at Social Media Marketing
Understanding the Psychology of the Social Web
don’t spam me bro
10 Steps to Successful Music Marketing:
1. Define Your Goals2. Define Your Brand3. Have a Digital Strategy4. Align Branding Elements5. Utilize Direct-to-Fan Tools 6. Build Relationships via Conversations7. Create Unique & Creative Content8. Polish, Publish and Promote9. Give & Share10. Measure Results: Analyze, Adapt, Improve & Repeat
The New Music Economy: Demand = Value
CwF + RtB = $$$connect with fans + reason to buy = sales
The 80/20 Rule to Social Marketing
Marketing via Targeted Connections
unleashing the power of Twitter Search
Conversations as Moments of Conversionturn casual conversations into profitable relationships
The Undeniable Power of Blogging
Metadata and You the data that describes the data
Content Marketing: Finding Your Niche
how do you fit into culture?
Engage Your Audience
Give 'Em What They Wantbe open, honest and transparentshare! give and ye shall receive
Don't Be Lost in a Crowd, Leave Digital Footprints
Having an Online Presence Doesn't Mean You're Present
don't desert your profiles
Staying Relevant and Keeping in the Public Eye
1.Do something small once a week
2.Do something big once a month
Know What's in Your Music Marketing Toolbox
apps, tools & services
Harness the Power of Your Email List
CREATIVE DIGITAL MARKETING FOR SONGWRITERS
Visit Brian Online:
www.thornybleeder.comwww.thediydaily.com
