Creativity Tools: The Power of Flow Charts, Mind Maps, Infographs
Jane%e Toral h%p://digitalfilipino.com
Twi$er: @digitalfilipino Facebook: digitalfilipino
Creativity tools • Help in documenta9on. • Expanding an idea • Thinking things through. • Communica9ng an idea that can aid a presenter.
• Create materials that can speak for itself – standalone.
Creativity tools – Flow Chart
• Ideal in showing how a process works.
Creativity tools -‐ Mindmaps
• Useful in showing concepts and insights around an idea.
Creativity tools -‐ Infographs • Convey ideas illustra9ng a flow or expanding on a big idea.
Simple creation steps
#1 What is the idea? Establish the central theme
Central idea – “The Likeability Factor”
Central theme – Spread ideas
Conversation
E-‐mail
Presentation
Video
Webinar Meeting
Event
Spread Ideas
Nancy Duarte -‐ SlideDocs
Central theme – What brings you success?
Central theme: E-‐Commerce Business Models
#2 Topics related to theme What are the topics that will support the idea?
Topics: considerations of an e-‐commerce manager
h%p://sorianomedia.com/infographic-‐digital-‐marke9ng/
Topics: considerations of a digital marketer
HowtoFascinate.com
Topics: Fascination triggers
#3 Order of topics / ideas Iden9fy the sequence of presenta9on.
h%p://blog.hubspot.com/marke9ng/beginner-‐inbound-‐lead-‐genera9on-‐guide-‐ht
Example: Inbound marketing Olow
h%p://searchengineland.com/content-‐seo-‐catch-‐22-‐3-‐steps-‐create-‐perfect-‐win-‐win-‐187099
Example: Steps in Content Creation
h%p://blog.hubspot.com/marke9ng/beginner-‐inbound-‐lead-‐genera9on-‐guide-‐ht
Example: Online Lead Generation
Example: Steps in Crea9ng a Business Model Canvas
Example: Scrum Process Flow
Image available at www.mountaingoatso\ware.com/scrum
Example: How to do Keyword Research
#4 Expand the idea. Expand the idea.
Example: Elements in transformation
HowtoFascinate.com
Example: 49 Personality Archetypes
Example: Showing member beneOits (use branches)
Example: Lateral marketing steps
PROFESSIONALS
Digital Marketing for Real Estate Industry Program
Environment: Many RESP marketing online.
Friends: Uses social media to market online.
Market offers: Various digital marke9ng and e-‐commerce training (generic in format)
ACtude in public: Compe99ve. Upbeat. Enthusias9c.
Appearance: Eager & open for partnerships online.
Behavior towards others: Observant. May follow lead of others.
Friends say: “You should market online.”
Boss say: “Go where the market is. Hit your quota.”
Influencers say: “Don’t hard sell or spam online.”
Janette Toral
What really counts: Get con9nuing leads-‐sales-‐referrers online.
Major preoccupation: Sustaining revenue / income. Growing family.
Worries: Not making a sale. Making ends meet. Aspiration: Quality lifestyle. Industry recognition.
Fears: Not compe99ve with peers.
FrustraJon: Not gedng results.
Obstacle: Managing 9me and resource.
Wants / Needs: Quality leads. Top of mind.
Measure success: Sales conversion. Authority status.
Obstacle: Priori9zing and managing tasks.
#4 understand your audience
h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-‐Marke9ng-‐101-‐The-‐Seven-‐Steps-‐to-‐Lead-‐Genera9on-‐Infographic
Example: Lead Generation Strategy
h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-‐Marke9ng-‐101-‐The-‐Seven-‐Steps-‐to-‐Lead-‐Genera9on-‐Infographic
Example: Lead Generation Strategy
h%p://blog.thecenterforsalesstrategy.com/blog/bid/149917/Inbound-‐Marke9ng-‐101-‐The-‐Seven-‐Steps-‐to-‐Lead-‐Genera9on-‐Infographic
Example: Lead Generation Strategy
Summary
• Be visual in expressing your ideas especially in social media.
• Use crea9vity tools like mindmaps, flow charts, infographics to guide your audience.
Twi$er: @digitalfilipino Facebook: digitalfilipino
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