Transcript
Page 1: CRM & Turning Community into Customers

CRM & TURNINGCOMMUNITY INTO

CUSTOMERS

#BizHeroes chat withCEO and Nimble founder @Jon_Ferrara

Page 2: CRM & Turning Community into Customers

"A SOCIAL #CRM CAN HELP IDENTIFYPEOPLE WHO MATTER & ENABLE

HUMAN TO HUMAN CONNECTIONS."

@JON_FERRARA

Page 3: CRM & Turning Community into Customers

What is social CRM? Isn’t it thesame CRM just in a “social” world?

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My idea of a social #CRM is that it should do more relationshipwork for you. Build & manage contacts & social signals

Jon Ferrara @jon_ferrara

CRM is the process that allows companies to establish & managea relationship/journey with their prospects & loyal customers

Liliana Holloway @liliholl

I find all CRM social, but having social media as part of theequation is giving more personalized & close up customerexperience

Iva Ignjatovic @ivaignjatovic

CRM is more fast-paced & transparent in the social world.Engagement is expected fast, friendly, and fun!

Madison Jones @madisonjoneshr

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How can a social CRM solution helpsupport my business goals?

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A Social #CRM can help identify people who matters & enablehuman to human connections.

Jon Ferrara @jon_ferrara

By identifying and monitoring the progress of prospects along theknown purchase cycle to make contacts + conducive to a sale.

Peter Woolvett @custumerspecs

Active, positive social engagement will make your consumers feelgood & empowered to buy from you. It helps polish your image.

Madison Jones @madisonjoneshr

CRM solutions help us:Recording any actions taken when liaising w/ customersGathering data about customer preferences.

Liliana Holloway @liliholl

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The more Digital we get the more human we need to be. It's notB2B or B2C its P2P People to people

Jon Ferrara @jon_ferrara

Must move to getting to know and engage with the variousvoices in your audience. Jessica Robers @connect2life

CRM solutions provide insight of what people need & want. Adirect possibility to create quality instead of needless quantity.

Iva Ignjatovic @ivaignjatovic

Any platform (truly) social in nature is going to help your businessgoals, if at the core is relationship building....

Judy Gombita @jgombita

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Tell us a little about Nimbleand

how is it different fromother solutions?

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Modern Businesses are listening & engaging w the new socialcustomer w 5 E's of #SocBiz Educate, Enchate, Engage, Embrace,Empower

Jon Ferrara @jon_ferrara

Love Nimble's "hover to discover" attribute: discover a digitalprofile/footprint by hovering over a name anywhere on the web Fred Aubin @fm_aubin

Cardinal rule of business is the basic. Follow-up & follow through.Do what you say. Say what you mean.

Jon Ferrara @jon_ferrara

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@Nimble is different from other #CRM solutions because it does allthe work for you & helps you #Engage Intellegently.

Jon Ferrara @jon_ferrara

Nimble? Don't know it - never used it ....but I'll be giving it thediscerning eyeball soon after this little tête-à-tête Fred Aubin @fm_aubin

We are like Salesforce mixed Email, Calendar & Social =Rapportive, RelateIQ & HootSuite

Jon Ferrara @jon_ferrara

I like the ability to get integrated insights without additional dataentry. It's efficient

Peter Woolvett @customerspecs

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What's the secret to turningcommunity into customers?

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Don't try to Sell. Serve Your Customers By Helping them Grow.

Jon Ferrara @jon_ferrara

Make the pitch and the product relevant to their BURNING PAIN.Throw some water on it!

Beth Daniell @bdaniell628

Turn community into customers by listening to them and helpingthem.

Josh McCormack @joshmccormack

To turn community into customers yo need to:Provide attractive & useful solutions to customers' needs.

Liliana Holloway @liliholl

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The more Digital we get the more human we need to be. It's notB2B or B2C its P2P People to people.

Jon Ferrara @jon_ferrara

Anything you sell should be a natural extension of what drewyour community to you. Respect their trust. Offer relevant services. Kerry O'Shea Gorgone @kerrygorgone

The secret is #sociallistening and providing value!

Martha Neumeister @mne90

Use social context to deliver on their individual needs. Don't seekto be an influencer...seek to be influential.

Jessica Roberts @connect2life

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What are some of your favorite triedand true tips for building lasting

relationships?

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Build lasting relationships by paying them forward. Be present.Listen to people. Be there for them. Be Real.

Jon Ferrara @jon_ferrara

I send odd and unusual presents to people I meet online, liketea bags. Peter Woolvett @customerspecs

Stay for what you are saying and offering!

Martha Neumeister @mne90

Don't confuse a client based community with a social basedcommunity - the former requires considerably more effort tomaintain.

Fred Aubin @fm_aubin

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We are on this planet to grow our souls & help others grow their's.We only leave w the vibrations we have created.

Jon Ferrara @jon_ferrara

Give without expectations or attachments.

Jessica Roberts @connect2life

Help people out and don't take advantage of them to build lastingrelationships

Josh McCormack @joshmccormack

Find a shared experience and share it. Create one if need be.

Beth Daniell @bdaniell628

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LEARN MORE ABOUT

Page 18: CRM & Turning Community into Customers

Join us for our Paper.li's

#BizHeroes chat Tuesdays 2pm ET

Your moderators:

@KDHungerford @Paper_li


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