Download - CSR initiative by P&G
CSR initiative by P&G
By:Group-4Batch-A.S
- Chandranath Paul- Amit Binwani - Anshul Kothari- Soumya Sharma- Yogesh Agarwal- Shiva Ganesh- Sameeksha Verma.
About Proctor& Gamble About Procter & Gamble touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands.
• brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®.
• With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide.
Corporate Social Responsibility (CSR) • voluntary activities undertaken by a
company• to operate in an economic, social and
environmentally sustainable manner.
Corporate Social Responsibility
CauseRelatedMarketi-
ng.
Corporate Social
Marketi-ng
EmployeeVolantaryActivities
Philanthr-opy.
Cause Promo-
tion.
SATISFIED EMPLOYEES
SATISFIED CUSTOMERS
COSTS REDUCTIONS
MORE BUSINESS OPPORTUNITIES
LONG TERM FUTURE FOR YOUR BUSINESS
“ Deliver a sustainable society in which business and its
stakeholders can prosper in the long term”
Benefits of CSR:
PEACE - An environmental education programme.
With the aid of the Ladakh Scouts Children’s School, by supporting the education of children orphaned by the tragedy and helping reinstate essential infrastructure.
CSR Projects by P&G
FUTURE FOCUS First ever career guidance service.
Restore eyesight to 250 blind girls through corneal transplant operations.
P&G contributed Re 1 for every pack of whisper sold.
DRISHTI :
To support and educate children. Every large pack of P & G Products purchased by
consumers during November 1999 to January 2000 . P&G on behalf of consumers contributed the cost of one
day’s education of a working child . P&G India raised Rs. 1.25 crore for ‘OPEN MINDS’
OPEN MINDS :
• In association with Sony Entertainment Television-Shiksha was launched in 2005 .
• Unique education promotion allowed a mother to win Rs. 2 lakhs towards Graduate Education Fee of one child (24 such Prizes), OR Rs. 5,000 towards Next Year’s Tuition fee for one child (96 such Prizes),
• A number of Consolation Prizes.
.
Shiksha-Flagship project.
- Live, Learn & Thrive
Enable consumers to contribute towards the cause of education of under-privileged children through simple brand choices.
POSHAN• India has 40% of the world’s malnourished children. • 3 key projects: An Adolescent Girls’ Initiative to educate girls in Mumbai slums on health problems Improve their lives with Anemia prevention through IFA tablets; A Women’s Parenting Network in Chennai to provide information on care during pregnancy; and Day care projects in Jaipur, which focused on increased food intake and micro-nutrients.
P & G India raised Rs. 50 lakhs by contributing Re. 1/- from sales of large size packs of Ariel, Whisper, Head & Shoulders and Pantene sold
in the months of May, June and July..
To donate and make education schools for under privileged , Support from Company’s consumers who participated in
the Shiksha movement by buying P&G brands for one quarter of the year
Enabling P&G to contribute a part of the sales towards the cause .
Objectives of PnG’s CSR Activity
Thank You .