Cultural Transformationby
Embracing the Irrational
Albi Sole IFMGA, MSc.
Outdoor Council of CanadaConseil Canadien de plein air
PARTNERS IN LEADERSHIP
Outdoor Council of Canada/Conseil Canadien de plein air
To promote and enable accessible education and recreation in the outdoor environment.
Healthy Childhood Development
Improved Leaning Outcomes
Empathy, Teamwork,Citizenship
Lifelong Physical Activity
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Logic Gets You NowhereSport is
King
Outdoor Activity
Dangerous
subversive
Uncomfortable ‘Only’ Recreation
Boring
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Because it’s about theCultural Narrative
Extreme
And This MattersPARTNERS IN LEADERSHIP
$Direct = $20 Billion +
Lost Opportunity Cost = ?
Better HealthLive 3-5 years Longer
Quality of Life
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Motivation (Beliefs &
Attitudes)
TrainingSkills &
Knowledge
SafetyAccess
Cost, Equipment
Facilities etc.
C-MAST: Ecology of Physical Activity
(The Engine of the Cultural Narratives)
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Culture
Personal Beliefs and Attitudes
(Motivation)
Influences and Creates
Influences and Constrains
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Culture
Access(Infrastructure)
Safety
Training
MotivationBeliefs & Attitudes
PARTNERS IN LEADERSHIP
Culture
Access(Infrastructure)
Safety
Training
MotivationBeliefs & Attitudes
Chicken and Egg(C-MAST)
Active Transportation and C-MAST
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AccessMotivat
ion
SafetyTrain ing
Share your beliefs Respectfully Actions speak louder than words
Active Transportation and C-MAST
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Access
Our most potent asset But take it to the burbs And work with allies
Active Transportation and C-MAST
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Train ing
Help others learn Support other outdoor-active initiatives
Active Transportation and C-MAST
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Safety
Raise the level of dialogue Build safety into every infrastructure project
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Thank You for
Your Attention
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I have a draft document that I am working on that I hope will provide the evidence
based arguments that support my C-MAST model to the degree that it will meet peer review. That document can be found at
www.outdoorcouncil.ca/documents. Please be aware that this is only a draft.