Open Coffee
NICOSIA // CYPRUS
Daily Secret
www.dailysecret.com
www.dailysecret.com CONFIDENTIAL
Our storyA tried and tested business model in untapped markets
www.dailysecret.com
Daily Secret is the definitive insider’s guide to your favorite city. Every day we send you one of your city’s best kept secrets in a short, stunning email. Secrets can be anything - from a hidden restaurant to a hush-hush event.
We created Daily Secret to unlock the relationship between booming and underserved cities around the world and the people that love them.
www.dailysecret.comwww.dailysecret.com CONFIDENTIAL
60,000
160,000
35,000 cash +✂
A global presence one year after launchOur traction
members
300,0004,611,000
14 editions
members
emails/month
May June January February March April May June July August September October November December January
Berlin
www.dailysecret.com
...
Vancouver
www.dailysecret.com CONFIDENTIAL
We did it once, we’re excited to do it againOur team
Nikos Kakavoulis Phaedra Chrousos
Co-founded and sold HealthLeap7 years digital media experience
(Dow Jones,Condé Nast)Columbia MBA
Founder Sweetlifer.com
Co-founded and sold HealthLeap5 years strategy experience
(BCG, World Bank)Columbia MBA
Board Rebuilding Afghanistan
Alex Ozlem Gonzalo Isabel Alice Victor
✂“the insiders”
Savvas Georgiou
Lead Developer HealthLeapformer CTO Liberis
Publications/ Conde Nast Publisher for Greece
fbFund alum
Spyros Martzoukos
Head of Front Design ofGlamour.gr, MensHealth.gr,
Sweetlifer.com, VogueHellas.gr
“crazy founder”☔
“the magicians”
“the corporation”
Maria Tomas
www.dailysecret.com CONFIDENTIAL
We send our members a short, stunning email each dayOur product
<1minute needed to
read our secret
35%✌
✂
average open rate
www.dailysecret.com CONFIDENTIAL
In addition, members can read secrets online and on the go
www.dailysecret.com
Athens
Madrid Mexico City
Istanbul Shanghai
mobilethe site
Our site and apps
✂our editions
San Francisco
Buenos Aires
Lima
Athens in English Istanbul in English
Android(Sony Ericsson)
iPhone(Sponsored)
www.dailysecret.com CONFIDENTIAL
Our processWe’ve standardized the recipe
Our process is standardized - easy to use technology plus our operating manuals and training sessions makes for quite a “cake”
tech platform manuals & trainings local editions
✂Average time to launch an edition = 2 weeks
other information
+ =
www.dailysecret.com CONFIDENTIAL
Our technologyTechnology is one of our core competencies
159,987
14,401 5,439 59,934 4,432
real time reportsplug and playbuilt in house built to scalepython & ruby
core attributes
www.dailysecret.com CONFIDENTIAL
Our membersInfluencers that live each day to it’s fullest
Our members are people like us - always looking for the inside scoop, they seek out unique experiences in a city they love.
curious active insider
✂72% College degree + 53% female / 47 % male 73% 25-34 yrs. olds
current statistics
www.dailysecret.com CONFIDENTIAL
Our revenueWe have identified 5 related revenue streams
✂~4 months, 10K+ members until an edition starts generating revenue
other information
Sponsored ContentSponsored Secrets and Sponsored
“P.S.” must comply with our editorial policy and offer value and
insight to our members
Traditional Advertising
3 types of Banners and Skins go around our secrets, mobile app
sponsorship (Android and iPhone)
Affiliate MarketingAffiliate text links within
our secrets
Added Value Services
Creative work for advertising, Geolocation services for
advertisements
Lead Gen
E-commerce links within our secrets
?Funding will allow us to explore multiple revenue
streams
www.dailysecret.com CONFIDENTIAL
Our marketing strategyOur members are our greatest secret
insiders share tips
partners write secrets members receive email
1
2
3 4members share
secrets
new members, new secrets
5
✂160,000 members with $0.00 marketing spend
customer acquisition cost
www.dailysecret.com CONFIDENTIAL
Our clients Leading brands already advertise with Daily Secret
✂more clients
www.dailysecret.com CONFIDENTIAL
Our 2 year planFunding will propel growth from 8 to 30 city editions by 2013
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Lima
Santiago
Buenos Aires
Rio de JaneiroSao Paolo
Bogota
⦿ Caracas
Mexico City
San Francisco
London
Paris
RomeAthens
Istanbul
Tel Aviv
MoscowBerlin
⦿ St. Petersburg
Cape Town
Delhi
Mumbai
Shanghai
Hong Kong
⦿ Beijing
SydneyMelbourne
⦿⦿⦿ Current (8) Upcoming (13) Active Pipeline (21)
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2013 target: 2.8 million members
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⦿Madrid
⦿ Atlanta⦿ Austin
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⦿Charlotte
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VancouverSeattle
⦿ Tokyo
⦿Bangkok
⦿ Singapore
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⦿Thessaloniki
⦿⦿ New York
⦿ Miami⦿ LA
other information
⦿ Lagos
⦿ Alexandria
⦿ Manila
www.dailysecret.com CONFIDENTIAL
What about Cyprus? Coming soon!
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thank you! interested in finding out more?
Daily Secret
[email protected] [email protected]
www.dailysecret.com
