Download - Danish RTB Summit november 2013
Presentation: Publisher MarketDate: Q1 2013
Automated Trading: Improve performance of display
Presentation: Publisher MarketDate: Q1 2013
About us
Presentation: Publisher MarketDate: Q1 2013
About us
Presentation: Publisher MarketDate: Q1 2013
“Simple can be harder than complex”
― Steve Jobs
TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS
PROMISS
Adspend Publisher
REALITY
Adspend Publisher
What happened???
$81M
$680M
$400M
$3100M
$1300M
$750M
GOAL
Adspend Publisher
FUTURE
Adspend Publisher
if you want to improve be content to be thought foolish and stupid
cannibalize yourself, before someone else will
REVENUE PER SOURCE
2009 2010 2011 20120%
20%
40%
60%
80%
100%
Automated Direct sales
Sales
Automatednon automated
50% revenue is handled by
The other 50% by a sales force of 25
Video Mobile0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
2013
2013
2010 2011 2012 20130%
50%
100%
150%
200%
250%
Sponsorships
Sponsorships
So we didn’t cannibalize?
Expensive people started to focus on expensive products
Myth about RTB
Low CPM’s are getting high
Week #08
Week #11
Week #14
Week #17
Week #20
Week #23
Week #26
Week #29
Week #32
Week #35
Week #38
Week #41
Week #44
0%
50%
100%
150%
200%
250%
Index
IndexLinear (Index)
And not because of Dealids/PmP
Revenu
Deal IdsRTBnon RTB
2%
Our deal id..
Better relationship between advertiser and publisher…
Eliminate competition
ADDITIONAL MARGIN
Increase market position
Be aware of your partners… or
Whats next?
2013
Independent technology is key
Selfservice
Retargeting
Or independent vendors!
Video
Mobile
Mobile & Apps
Next year?
Publisher Market
Thank you
@Martinvdmeij