danish rtb summit november 2013

Presentation: Publisher MarketDate: Q1 2013

Automated Trading: Improve performance of display


About us

“Simple can be harder than complex”

― Steve Jobs

TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS

PROMISS

Adspend Publisher

REALITY

Adspend Publisher

What happened???

$81M

$680M

$400M

$3100M

$1300M

$750M

GOAL

Adspend Publisher

FUTURE

Adspend Publisher

if you want to improve be content to be thought foolish and stupid

cannibalize yourself, before someone else will

REVENUE PER SOURCE

2009 2010 2011 20120%

20%

40%

60%

80%

100%

Automated Direct sales

Sales

Automatednon automated

50% revenue is handled by

The other 50% by a sales force of 25

Video Mobile0%

20%

40%

60%

80%

100%

120%

140%

160%

180%

2013

2013

2010 2011 2012 20130%

50%

100%

150%

200%

250%

Sponsorships

Sponsorships

So we didn’t cannibalize?

Expensive people started to focus on expensive products

Myth about RTB

Low CPM’s are getting high

Week #08

Week #11

Week #14

Week #17

Week #20

Week #23

Week #26

Week #29

Week #32

Week #35

Week #38

Week #41

Week #44

0%

50%

100%

150%

200%

250%

Index

IndexLinear (Index)

And not because of Dealids/PmP

Revenu

Deal IdsRTBnon RTB

Our deal id..

Better relationship between advertiser and publisher…

Eliminate competition

ADDITIONAL MARGIN

Increase market position

Be aware of your partners… or

Whats next?

Independent technology is key

Selfservice

Retargeting

Or independent vendors!

Mobile

Mobile & Apps

Next year?

Publisher Market

Thank you

@Martinvdmeij

danish rtb summit november 2013

Marketing

publisher market date

presentation