From Madison Avenue to Wall Street
Terence Kawaja
Winning Rate
Clickthrough Rate
Second-Jump Rate
Conversion Rate
A*=argmax CPC *p(Ui, Pj, Ak)
Audience Management
Tag Management (optional)
Access control & data security
Data Acquisition
Audience Analytics in real-time
Look-alike Audience finding
Audience buying (not just RTB)
Precision
Feature selection
Classification algorithm
Chinese word segmentation
Training Data size
Freshness
Real-time data
Parameter time delay
Hourly manual classification
http://contest.ipinyou.com/
Maximize #clicks + N * #conversions
Subject to the fixed budget
iPinYou Contest vs. Netflix Prize
Open Question
Offline & Online Evaluation
Production setting
Meaningful metrics
Dynamic data set
Short time span
7.5Gbid: 13.6Mimp: 9.2Mclk: 7.5Kconv: 72
Dropbox: https://www.dropbox.com/sh/xolf5thu8jsb
mfu/kBrAsSxtAN
百度网盘: http://pan.baidu.com/share/link?shareid=
374646&uk=3037373637
05.16 ~ 05.22 Warmup
05.23 ~ 05.25 Bidding
ml_rush, the9thbit, newline
June 1 ~ August 31 Offline
Sept 1 ~ Sept 30 Online
Any question sent to
[email protected]
全球RTB算法大赛
320076711
iPinYou Global RTB Bidding
Algorithm Competition