Download - Design Out Loud: Brainstorming
DESIGN OUT LOUDCarnegie Mellon University School of Design Senior ID Studio | Class 3: Brainstorming
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© DePerro 2010
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© DePerro 2010
The goal of brainstorming is to
generate ideas!
To accomplish this we must postpone our judgements until after
the exercise.
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© DePerro 2010
BRAINSTORMINGThe Chemistry of Brainstorming
‣ Try and have a diverse group of people/professions present.
‣ Your group size should be 4 to 7 people.
‣ Prepare topics, goals, questions for the moderator to use, to keep
the energy and pace active.
‣ Encourage outrageous ideas. ‣ If you see an unexpected, valuable trend improvise and explore it.
‣ Pick a predefined time limit(s), don’t let things drag on
‣ Keep it fun!
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© DePerro 2010
BRAINSTORMINGWhat are the types?
‣ Structured‣ Learn what you don’t know you need to know‣ Test what you think you know
‣ Unstructured‣ Test ideas, concepts, models with users
‣ Silent‣ Solve for a given scenario
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© DePerro 2010
BRAINSTORMINGAfter The Session Has Ended
‣ Recap the session
‣ Collect all the ideas
‣ Group like items
‣ Discuss key findings, insights
‣ Ask participants their observations/impressions‣ Eliminate items that may not be relevant to the original topic
‣ Thank participants for their time
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© DePerro 2010
RECORDINGDocumenting The Session‣ Take Notes
‣ If you’re recording write down the time stamp to revisit.
‣ Write down key quotes, along with who said it.
‣ Video/Picture‣ Tripod of key angles, capture group vs. capture a task
they’re doing
‣ Floating camera, documenting key insights
‣ Audio‣ Capturing a conversation; be careful they don’t speak
over one-another
‣ Mouse‣ Track users mouse movements (or eye movements)
over an interface.
EXAMPLESBrainstorming Techniques:- Structured- Unstructured- Silent
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STRUCTURED
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Wizard of Oz Prototyping...
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STRUCTURED
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Velcro Modeling...
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STRUCTURED
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Sticker Exercise + Empathy Training
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STRUCTURED
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Sticker Layout Exercise
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UNSTRUCTURED
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Concept Maps...
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SILENTSurveys...
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YOUR SUPPLIESWhat You’ll Need To Craft Your Session:- Sticky Notes, Paper- Pens/Markers, Whiteboard/Craft Paper- Brain Food- Exercise Specific Items- Likeness Release Form- Reward for their time?
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© DePerro 2010
