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DESIGNING A FREEMIUM GAME
- LEGAL PERSPECTIVE
Hannu Partanen Legal Counsel, Fondia
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HOW TO COMPLY?
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RECENT DEVELOPMENT • Major F2P success through adoption of mobile and
tablets
• OFT Principles for online and app-based games (1/2014)
• EU Commission’s Stakeholder Consultation (2/2014)
• Italy investigating major players for unfair commercial practices in F2P (5/2014)
• Industry best practices? (2014?)
• New EU privacy regulation? (2015?)
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GAMES ADVERTISED AS “FREE” SHOULD
NOT MISLEAD ABOUT THE TRUE COSTS
INVOLVED
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PROVIDE CLEAR INFORMATION • Associated costs provided upfront, accurately & clearly
• What do users get in exchange?
• Note: before vs. during gameplay
• Clear differentiation between commercial messages and gameplay
• Contact information must be available
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CC BY 2.0 author Paolo Camera
FREE!
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CC BY 2.0 author JD Hancock
FREE!
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NO DIRECT EXHORTATIONS TO
CHILDREN TO BUY OR TO PERSUADE AN
ADULT TO BUY FOR THEM
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PURCHASES SHOULD NOT BE DEBITED
BY DEFAULT WITHOUT EXPLICIT CONSENT
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Boom Beach by Supercell
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92% HAD CONCERNS ABOUT HOW PRIVACY
INFO IS PRESENTED 54% HAD NO PRIVACY
POLICY AT ALL Mobile apps in GPEN International Privacy Sweep 2013
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“APP DEVELOPERS NEED TO BE
TRANSPARENT AND OFFER CLEAR, EASY-
TO-UNDERSTAND PRIVACY INFO”
Chantal Bernier, Interim Privacy Commissioner
of Canada
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SONY FINED £250,000 AFTER MILLIONS OF
UK GAMERS’ DETAILS COMPROMISED
(ICO.ORG.UK 2013)