#WF2015 Presentation July 25th, 2015
www.themission.biz @themissionbiz [email protected]
Trevor Haldenby of
Digital Design Fiction Transmedia and Foresight
Trevor Haldenby @trevver
CEO
An adventure laboratory that helps businesses up their game
when it comes to futures.
by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)
Jessica’s five-year-old daughter Chan is in the other room, screaming in broken Mandarin at the Paint-Like-Me app on her tablet as it struggles to customize thousands of open-content art history lessons into one just right for her. NuLook picks up on the tantrum, briefly confused by the presence of another language, and instantly switches the interface on Jessica’s phone into a swirl of Chinese characters. Jessica sighs. These new tools of design may be inclusive, but they can be frustrating as hell when your kid is a different kind of artistic genius (in a different language) every three months. And this is only the beginning. In an era of open- source education, Chan’s curricula and diploma are as likely to be influenced by her family members, future global competitors, and Global Happiness Index score as by grades on her final exams...
Written ScenariosWhat might happen in the future?
Photo by pauliki (CC BY-NC-ND 3.0)
http://www.newmedici.com/2010/06/21/the-reboot-of-transmedia-content/
Transmedia STORYTELLING
Spreadability vs. DrillabilityContinuity vs. Multiplicity
Immersion vs. Extractability
WorldbuildingSeriality
SubjectivityPerformance
7 Core Concepts of Transmedia from Henry Jenkins
http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html
Operate at the scale of a WORLD, not a single narrative.
Spread the Content ACROSS MEDIA ECOLOGIES.
Engage AUDIENCES as CREATORSand CURATORS, not just Consumers.
The 3 Design Rules of Transmedia Storytelling
Pervasive / Augmented / Alternate Reality Games
INSTITUTE at USC
Transmediaworld building as
essential 21st century design skill.
Build a FUTURE WORLD, not a written scenario.
Breathe life into the SCENARIO across MEDIA.
Engage STAKEHOLDERS as CREATORS and CURATORS, not just Clients.
The 3 Design Rules of Transmedia Scenarios
A transmedia scenario exploring the future of lifestyle biotech.
CONTROL.TAKING CARE OF YOUFROM THE INSIDE OUT.
LIFECHOICE
CHANCECHANCE
SHOULD BE ABOUT
“The audiences we are telling stories to nowadays have a fundamentally different narrative education than we had, or the generations before us had.
The interplay of digital media and theatre is simply a reflection of how our daily lives are changing.”
—ROBERT LEPAGE
Say hello to the BRX Virus.
Visualization of Participant Network in the ByoLogyc Experience
FORMER 4CORP CEO DOROTHY DRUMMOND AND INTERIM CEO AMIR PATEL, IN HAPPIER TIMES. FILE PHOTO. !Respecting the Big Desk by Amir Patel !Most of you have never heard of me until recently, if at all. I am not one for seeking the limelight. I’ve always worked better solo, with a cup of coffee and a quiet place to think and crunch numbers. But recently I was thrust onto the stage after the
untimely departure of one of my most treasured colleagues and friend.
Dot Drummond was a woman we all admired. Many wanted to emulate her, and spread her way of thinking. I may have been one of the very few who would say that that endeavour is both naive and foolish. Dot was a great Canadian Business News
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*** !From: Interim CEO
Amir Patel
To: CFO, VP Finance, VP Marketing"
Can I get an exact figur
e on how much we’re spen
ding on the 4Ward progra
m? Are we
getting the best value f
or our dollar?!
!------------
------------------------
------------------------
-----!
From: CFO To: Interim CEO, V
P Finance, VP Marketing"
Mrs. Drummond had set as
ide just under $400k for
this initiative. We’ve
spent
about $100k so far.!
!------------
------------------------
------------------------
-----!
From: Interim CEO Amir Patel
To: CFO, VP Finance, VP Marketing"
Can we cut our losses? T
hat’s $300k that we coul
d be saving. Any
stipulations about backi
ng out of the contract?!
!------------
------------------------
------------------------
-----!
From: VP Marketing
To: Interim CEO, CFO, VP Finance"
You don’t want to do tha
t, sir. You asked about
the value for our
dollar? It may not be as
valuable to us as it is
to the students but
that doesn’t mean we sho
uld just cancel the whol
e thing halfway
through. That seems like
a bigger waste of money
to me.!
------------
------------------------
------------------------
----!
From VP Finance To: Interim CEO, C
FO, VP Marketing"
She’s right Mr. Patel i
t would be a bigger loss
cutting the
whole program. We have c
ontractual obligations t
o the school too
that would end up costin
g us big time. That’s no
t to say we
can’t scale it back sign
ificantly. Sasha, can we
find the six
most valuable students a
nd continue a shortened,
more intensive
course for them? Like pu
tting our money on the r
ight horses...!
!------------
------------------------
-----------------------
From: VP Marketing
To: Interim CEO, CFO, VP Finance!
No. We’re not going to w
rite off nearly the enti
re class
just so a few can excel.
They all get the same c
hance, fair
and square. Dot would be
ashamed that we’re even
having
this conversation.!
!------------
------------------------
-----------------
From: Interim CEO Amir Patel
To: CFO, VP Finance, VP Marketing!
I want a report on ways
to shrink the cost of th
is
program. I don’t want to
spend any more than we
already have until then.
!
www.4Corp.ca
Jumpalot Junkbot
An arcade game set in a post-Singularity world by TMB’s
creative technologist David Fono.
Please contact us today to begin an exploration into
your organization’s future!
Trevor Haldenby, President +1 416 317 7806