Download - Digital Licensing Platform
Driving Innovation
Digital Licensing Platform
The DLP is an IT based system which allows
Rights Holders and Rights Users to easily put
in place copyright licences for running trials
on the test bed.
Driving Innovation
The DLP is not:
A new collective licensing system or scheme
The Digital Copyright Exchange
The panacea for all licensing issues
Driving Innovation
The Digital Test Bed is a publicly funded resource established and operated by the Technology Strategy Board
It provides a virtual operating environment for testing innovative digital content services and technologies
It is equipped with a sophisticated trial management system.
A complimentary Digital Licensing Platform will
increase the licensing throughput on the Test Bed
Driving Innovation
Rights Holder
I don’t have the means
or resources to respond
to all the licence
requests I get from start
ups
Rights User:
I can’t get through to
some of the rights
holders that I think I
need licences from
Increasing licensing throughput means
addressing some basic challenges
Driving Innovation
The design of the
DLP is based on
three functional
themes:
…to make licensing processes more effective
Engage
Inform Express
Driving Innovation
Rights Users want information:
What rights must I clear?
From whom?
What are the terms?
What’s the process?
Rights Holders want to know:
Who wants a licence?
What does the Rights User want to do?
Is this a serious request?
Can I trust the licensee?
Inform
Driving Innovation
Express
What do the licensing terms
mean?
Is everyone using them in the
same way?
How can Rights Users best
express their licence needs?
How can Rights Holders
express licence terms in a
way that is generally
understood?
Driving Innovation
DLP must provide effective
tools for Rights Holders
and Rights Users to:
Communicate
Agree
Collaborate
Engage
Driving Innovation
The DLP will therefore do three key things:
Standardise forms of
expression
Provide the tools
for
engagement
Build and share
licensing knowledge
DLP
Driving Innovation
……with this type of feature set:
Express
Engage
Inform
Click-through licensing
Rights holder
directories
Secure messaging
Licensing metadata
Licensing Road Maps
Usage Description
Taxonomy
Collective Licensing Portal
Rights data
dictionary
Licence templates
Licence Authoring
Shared worked spaces
Model licence requests
Licensing Agent
DLP
Driving Innovation
Digital Licensing Platform
“Ok, but what is it?”
Case Scenario 1: Rights User
Small start-up wants to offer a “find that song”
service.
Customer remembers a segment of a lyric and
can search the service to hear a song containing
the segment.
Service utilises a freemium business model that
will monetise by subscription, advertising and
affiliation fees.
Driving Innovation
For Rights Users:
A search engine
Reports specific licence
requirements
Formulates licence requests
Connects to Rights Holders
Case Scenario 2: Rights Holder
A major private newsreel company wants
to licence its archives for use in digital
services and products.
Driving Innovation
For Rights Holders
A Licence drafting tool
Uses Rights Holder and/or DLP text resources
Applies standard terminology
Optional wizard
In summary…
DLP
The DLP Value Add
DLP
Increased licensing
Increased Innovation
Plan for the future
Standards
Tools
Knowledge
Driving Innovation
DLP Futures
Proof of Concept: ICtomorrow
Industry adoption
Open Source
Standards
Utility Platform
Commercial Extensions