Download - Digital strategy Mnac_MuseumNext
A National Museum Journey
on Digital Waters
Conxa Rodà
Museu Nacional d’Art de Catalunya
MuseumNext 2013
Image: www.aditif.com/important-information-about-digital-education-248.html/digital-education-with-ebook-on-computer
Museu Nacionald’Artde CatalunyaBarcelona
From Medieval to XX c. Art
800.000 onsite visitors
1.5M online visitors
web
Open Content
Social Media
Online Collection
e-Publishing
Interactive Museography
Mobile
Online/onsiteIntegration
CooperativeMind/Tools
Training
Digital Strategy Mapfor Museums
Institutional Web Digital Projects
e-Marketing
© Conxa Rodà, 2012
Education
web
Open Content
Content release under Creative CommonsPublic DomainLinked Open DataCrowdsourcingWikipediaEuropeanaGoogle Art ProjectArt BabbleArt FinderOpen peer Review
Social Media
Online Collection
e-Publishing
Interactive Museography
Mobile
Online/onsiteIntegration
DigitizationVisualisationSocial tagging
Augmented RealityMultitouch tablesMultimedia LabMultimedia audioguideAccessibilityVisitors’ participation
web 2.0BlogCommunitySharingCo-creation
AppsMobile webMobile toursGamificationGeolocationm-commercem-learningNFC
CooperativeMind/Tools
Training
Digital Strategy Mapfor Museums
Digital Networking Internal Wikis Cloud
Working methodsCross-departmental collab.Digital proficiencyDigital preservationAnalytics
Institutional Web------Virtual toursMultimedia gallery Virtual classroomOnline LibraryDigital ArchiveAccessibility (WAI)e-PressSstreamingPodcastsSEO/analytics
Digital Projects
Net-artVirtual ExhibitsCollective data mining
e-Marketing
MembershipTicketingShopHiring spacesFundinge-mailing
© Conxa Rodà, 2012
Multichannel Visitors’ engagement
Education
e-LearningEdu-projectsGames
Scholarly cataloguesE-booksMagazinesEducational materialAnnual reportsPrint-on-demand
Our Museum main digital projects
The Online Collection
The Website redesign
Social Media
Mobile
Open content
Interactive + multimedia museography
Open Data sharing
www.ght.org.uk/userfiles/image/webgeneral/medical-records-shelf.jpg
www.asifocus.com/wp-content/uploads/2011/11/data-sharing.jpg
Virtuous circle of Open: using + sharing + reusing data = heritage more available
Wikipedia in MNAC_Barcelona
Wikipedian in residence
Museum Seminar: Johns Hopkins
University
Postgraduate programme
Workshops
Digital challenges / internal
resistance to change “The art world is constitutionally reluctant to commit to a real digital presence, whatever the platform” Kevin Conley
fear of losing control culture of sharing training
Museum Strategy (Digital or not)
attract new audiences
improve the experience of the visit
encourage learning and creativity
create community
give visibility to scientific work
innovate
Lessons learned on our Digital Journey Management support helps but it’s not enough: diplomacy +
expertise + enthusiasm
It takes time. Yes. Even more time
Be aware of real resources. Don’t embark in too many digital projects if understaffed
Build a multidisciplinary team from the beginning
Be pragmatic. Good content will attract better content
Be very very picky with contractors
Launch!! Don’t wait for perfection
“Digital will need to become a dimension
of everything the museum does”
John Stacks, Tate Digital Strategy 2013-15
•
“And at some stage you stop needing a digital strategy
because it’s just embedded
in your general business strategy” Alex Morrison
www.mnac.cat
Thank you!
Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya @MNAC_museu