Download - Distribution of news via Social Media
![Page 1: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/1.jpg)
Distribution of Newsvia Social Media
![Page 2: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/2.jpg)
Why?
![Page 3: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/3.jpg)
To Spread the Ideas
Integrating Facebook into the website served several purposes: to let Facebook
users know when atlatszo.hu published new content, to interact with our visitors by engaging them in conversations about topics covered by the website, to invite them into the information gathering process (crowdsourcing), to launch donation campaigns, and to recruit volunteers to the project.
Friedrichsen, Mike, and Mühl-Benninghaus, Wolfgang, eds. Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets. Berlin, Heidelberg, DEU: Springer, 2013.
![Page 4: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/4.jpg)
To Widen the Audience
![Page 5: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/5.jpg)
To Create a Loyal Community
![Page 6: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/6.jpg)
To Generate Web Traffic
+ instagram, facebook, twitter https://vk.com/stats?gid=211740
![Page 7: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/7.jpg)
To Sell Ads: a Rare Case
1 post = euro 30
![Page 8: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/8.jpg)
Market Orientation >> SMM
audience =
citizens content consumers ads
consumers
spreading ideas +
wider audience + + +
brand loyalty +
web traffic +
![Page 9: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/9.jpg)
Context
![Page 10: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/10.jpg)
Population Online
7.2 billion - world population
3.2 billion - online by the end of 2015
www.bbc.com/news/technology-32884867 http://wearesocial.sg/blog/2015/01/digital-social-mobile-2015/
![Page 11: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/11.jpg)
Online AdsInternet advertising will become the largest advertising segment. Global total Internet advertising revenue is forecast to grow from US$135.42bn in 2014to US$239.87bn in 2019, a CAGR over the period of 12.1%. As the segment captures an ever-larger portion of advertising budgets, it will exceed TV to become the largest single advertising category by 2019.
http://www.pwc.com/gx/en/global-entertainment-media-outlook/segment-insights/internet-advertising.jhtml
![Page 12: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/12.jpg)
Social Media
over 2 billion people use social networks
![Page 13: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/13.jpg)
News in SM 45% of americans consume news in SM. But: - 35% of them do not trust it; - those who go directly to the web site are more in number;
http://www.americanpressinstitute.org/publications/reports/survey-research/how-americans-get-news/
- those who come from SM spend less time and see less pages.
![Page 14: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/14.jpg)
News in SM
![Page 15: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/15.jpg)
Context: News in SM
While social media is becoming an important means of discovering news, even those who use it bring some skepticism to it. Only 15 percent of adults who get news through social media say they have high levels of trust in information they get from that means of discovery. Social media and word-of-mouth are the least-trusted means of discovering the news.
http://www.americanpressinstitute.org/publications/reports/survey-research/how-americans-get-news/The Press Institute is an educational non-advocacy nonprofit organization affiliated with the Newspaper
Association of America. It aims to help the news media, especially local publishers and newspaper media, advance in the digital age. Founded in 1946
![Page 16: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/16.jpg)
Context: Traffic From SM
9 % - USA Media (50% growth in 2009 - 2013)
Predicting Dissemination of News Content in Social Media: A Focus on Reception, Friending, and PartisanshipWeeks, Be Holbert, Rl
Journalism & Mass Communication Quarterly, 2013 Jun, Vol.90(2), pp.212-232
~ 10 % - Russian Media
Elnara Petrova, Next Media SMM agency director, Saint Petersburg, Russia
14 % - atlatszo.hu, Hungarian NGO Media startup, only from Facebook
![Page 17: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/17.jpg)
Traffic vs./and TrustBeer Makes Men Smarter. SM - ???
![Page 18: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/18.jpg)
Tabloidization Inevitable ?
Digital Gatekeeping: News media versus social media Bro, Peter ; Wallberg, Filip Digital Journalism, 2014, Vol.2(3), p.446-454
+ 3 more papers on my list stating that tabloids get cited most+ invertebrates sex case
“Kids make internet stupid” vs. “Do not make your consumer think”
![Page 19: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/19.jpg)
Theoretical Framework
CommercialisationInstitutional roles + Gatekeepers+ News Values
+ User Behaviour
2 “layers” of gatekeepers, digital bubble - ???
http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles
![Page 20: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/20.jpg)
SM News Values
Well known actors and bizarre actionsDigital Gatekeeping: News media versus social media Bro, Peter ; Wallberg, Filip Digital Journalism,
2014, Vol.2(3), p.446-454
Mainstream media and the distribution if news in the age of social discovery, Nick Newman, Reuters, 2011
https://www.youtube.com/watch?v=OO7ome2Y7fU
![Page 21: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/21.jpg)
Tabloid Style Disliked
![Page 22: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/22.jpg)
Tabloid Style Disliked
![Page 23: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/23.jpg)
Nauka i Zhisn’: Quality Content Does Not Sell Quality Media?
Non-profit organisation, 95% revenue - sales & subscription, 3% -subsidies from the state, 2% - ads
http://www.nkj.ru/open/23398/Issued once a month, circulation - 40 000NKJ.ru - 900 000 unique visitors a month
Facebook: 502 661
VKontakte: 36 762 Published since 1890Twitter: 8 399
1 manager (= a journalist), 2 hours a day, no ads in, no ads outPrint version subscription does not go up (((
![Page 24: Distribution of news via Social Media](https://reader034.vdocument.in/reader034/viewer/2022052514/5883804e1a28ab22688b72dd/html5/thumbnails/24.jpg)
Our List of SM News Values