Download - Dominate with Data

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Dominate with data

Karate Chop the Data- Get Results


“Hey Doc,... it hurts when I hitmy serve really hard.”

-Patient

“Don’t hit your serve really hard.” -Doctor


Measure What Matters!

• Brand Demand & Awareness

• Search Traffic that Converts

• Campaigns (online & offline)

• Communication (social, email, etc.)

• Content, Content, Content

• Goals, KPI’s, & Revenue


Help Data Defeat the HiPPO

HiPPO=Highest Paid Person’s Opinion


Open Your Mind and Discover!Arghhh!No gold.

Only platinum.


Brand Demand &

Awareness is DAMN

Important People!


People Search for

stuff,... A LOT!


Know What Matters

FOR YOUR Business


Dang it, People...

Track Campaigns!


Content,...Content,...

Content,... etc.


Communication -

Talk, Social, Email


“It doesn’t matter how many friends, followers, or subscribers you have. Orevent the number of posts, tweets, or

follower to following ratio!.” -Avinash Kaushik (Analytics Ninja Master)


“What matters is everything thathappens after you post, tweet,blog, share, or participate.”

-Avinash (The Man, Myth, Legend)


“Did you grab attention? Did youdeliver delight? Initiate a discussion?

Cause people to take action?DID YOU PROVIDE VALUE?!!!”

-Avinash Kaushik (Analytics Legend)


Measure Communication

• Track offline communication

• Measure email marketing efforts

• Define “realistic” social media goals

• Measure using advanced segmentation

• Measure with your brain + tools of choice

• Measure Micro + Macro Conversions


How to Grab Data Driven Dollars!

• Define Business Objectives

• Set up Goals & KPI’s

• Segment Traffic (Know Your Audience)

• Do Stuff, Man (Make Improvements)!

• Grow Your Business!


Now Go Dominate with Your Data!


Ed ReeseEMAIL: [email protected]:509. 624.5580TWITTER: @ed_reese


“What matters is everything thathappens after you post, tweet,blog, share, or participate.”

-Avinash


Measure What Matters!

• Brand Demand & Awareness

• Search Traffic that Converts

• Campaigns (online & offline)

• Communication (social, email, etc.)

• Content, Content, Content

• Goals, KPI’s, & Revenue

Download - Dominate with Data

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