Download - Don't Press Paws
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VDON’T PRESS PA SMaura Culley, Kelsey Snyder, Serena Shroge
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Table of Contents
1
2
3
4
5
10
9
7
8
6
Color Palette
Fabrications
Line Plan
Target Customer
Mood Board
Collar Style/Cost Sheets
Leash Style/Cost Sheets
Charm Style/Cost Sheets
Marketing Labels & Positioning
Conclusion11
References12
MarketingSocial Media
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Target Customer❏ Pet loving millennial
❏ Female or Male❏ Ages 18-35
❏ Not ready to settle down & always on the move❏ Never putting their lives on “pause”
❏ Enjoys traveling and adventuring to new and exciting places❏ “Fur babies”❏ “LONG MAY THESE RULE BREAKERS REIGN”❏ Very non-traditional
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Mood Board
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Color Palette
Jet Set White Pantone 000C
Black CoffeePantone Black C
Skyline Gray Pantone 10390
New Day NavyPantone 19-4029
Runaway RosePantone 13-1409
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Fabrications
Air Waffle Mesh3mm60% cotton40% polyester
Printed Canvas100% Cotton
Faux leatherShell: 100% rayonCoating: polyurethane
Faux LeatherShell: 100% rayonCoating: polyurethane
Quilted NylonCoat: 100% nylonLining: 100%polyester batting
Nylon100% nylon
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Line Plan
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BASIC COLLARSTYLE SHEET
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BASIC COLLARCOST SHEET
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BASIC LEASHSTYLE SHEET
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BASIC LEASHCOST SHEET
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DANGLE COLLAR CHARMSTYLE SHEET
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DANGLE COLLAR CHARMCOST SHEET
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MarketingLabels & Positioning
❏ Going for simple, yet chic labels for products❏ All black tag
❏ White and rose gold font ❏ Metallic foil “Coastal Pets”❏ Metallic foil border
❏ Animal friendly and cruelty free ❏ Vegan leather
❏ Long term goal❏ Become a ‘PETA-Approved Vegan’ pet brand
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MarketingSocial Media
❏ Increase presence on common outlets instagram + twitter + facebook❏ Focus on instagram, popular for millennials❏ Hashtag “#DONTPRESSPAWS”
❏ Customers can share photos of their dogs wearing our product with their charms
❏ Share memories of travel❏ Creates brand awareness
getawaygirl
#DONTPRESSPAWS #TravelWithYourDogBecause why leave your dog behind? getawaygirl
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Conclusion❏ Emphasis on traveling, fashion-forward millennial pet lovers❏ Produce a line that provides comfort to the pet while complementing the owners
trend-setting style❏ Introduce new prints and fabrics that are more edgy and less basic❏ Develop a community for millennials with similar interests through social media
marketing strategies❏ Allows Coastal Pets to reach a whole new market segment within the pet industry
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Referenceshttps://watchus.com/pages/charms
https://friendshipcollar.com/product-category/dogs/dogcollars/urban-collection/
http://www.coastalpet.com/products/search.aspx?AnimalType=dog
http://www.strapworks.com/ProductDetails.asp?ProductCode=FNW2&gclid=CL2JjLO_3tACFQ62wAodcYwGRw