VDON’T PRESS PA SMaura Culley, Kelsey Snyder, Serena Shroge

Table of Contents

1

2

3

4

5

10

9

7

8

6

Color Palette

Fabrications

Line Plan

Target Customer

Mood Board

Collar Style/Cost Sheets

Leash Style/Cost Sheets

Charm Style/Cost Sheets

Marketing Labels & Positioning

Conclusion11

References12

MarketingSocial Media

Target Customer❏ Pet loving millennial

❏ Female or Male❏ Ages 18-35

❏ Not ready to settle down & always on the move❏ Never putting their lives on “pause”

❏ Enjoys traveling and adventuring to new and exciting places❏ “Fur babies”❏ “LONG MAY THESE RULE BREAKERS REIGN”❏ Very non-traditional

Mood Board

Color Palette

Jet Set White Pantone 000C

Black CoffeePantone Black C

Skyline Gray Pantone 10390

New Day NavyPantone 19-4029

Runaway RosePantone 13-1409

Fabrications

Air Waffle Mesh3mm60% cotton40% polyester

Printed Canvas100% Cotton

Faux leatherShell: 100% rayonCoating: polyurethane

Faux LeatherShell: 100% rayonCoating: polyurethane

Quilted NylonCoat: 100% nylonLining: 100%polyester batting

Nylon100% nylon

Line Plan

BASIC COLLARSTYLE SHEET

BASIC COLLARCOST SHEET

BASIC LEASHSTYLE SHEET

BASIC LEASHCOST SHEET

DANGLE COLLAR CHARMSTYLE SHEET

DANGLE COLLAR CHARMCOST SHEET

MarketingLabels & Positioning

❏ Going for simple, yet chic labels for products❏ All black tag

❏ White and rose gold font ❏ Metallic foil “Coastal Pets”❏ Metallic foil border

❏ Animal friendly and cruelty free ❏ Vegan leather

❏ Long term goal❏ Become a ‘PETA-Approved Vegan’ pet brand

MarketingSocial Media

❏ Increase presence on common outlets instagram + twitter + facebook❏ Focus on instagram, popular for millennials❏ Hashtag “#DONTPRESSPAWS”

❏ Customers can share photos of their dogs wearing our product with their charms

❏ Share memories of travel❏ Creates brand awareness

getawaygirl

#DONTPRESSPAWS #TravelWithYourDogBecause why leave your dog behind? getawaygirl

Conclusion❏ Emphasis on traveling, fashion-forward millennial pet lovers❏ Produce a line that provides comfort to the pet while complementing the owners

trend-setting style❏ Introduce new prints and fabrics that are more edgy and less basic❏ Develop a community for millennials with similar interests through social media

marketing strategies❏ Allows Coastal Pets to reach a whole new market segment within the pet industry

Referenceshttps://watchus.com/pages/charms

https://friendshipcollar.com/product-category/dogs/dogcollars/urban-collection/

http://www.coastalpet.com/products/search.aspx?AnimalType=dog

http://www.strapworks.com/ProductDetails.asp?ProductCode=FNW2&gclid=CL2JjLO_3tACFQ62wAodcYwGRw